Adbiz

Tomorrow at exactly 4:29pm Central, across 40 radio stations serving the nation's third-largest market, a 60-second interview will be heard. A Spanish-language adaptation of the minute-long chat will also be heard across the Windy City. Why? It's another testimonial from a Chicagoland advertiser who loves radio, and the results it brings to their business. We have an RBR+TVBR Observation on this attempt to woo other advertisers.

Emmis Communications founder and Chairman/CEO Jeff Smulyan, who has also been the leading smartphone FM chip advocate and launched the NextRadio app, will share his ideas and advice on how to secure radio station access to smartphones in an exclusive one-on-one discussion with RBR+TVBR Editor-in-Chief Adam R Jacobson at the 2018 Hispanic Radio Conference. For details, click here.

The network owned by Cumulus Media known for its nationally distributed play-by-play sports programming and several syndicated general entertainment programs is "making good to advertisers on its promise to provide analytics for native advertising and live reads." In doing so, it is expanding its partnership with Veritone.

The final week of 2017 saw a film with a $40 million budget starring Christian Bale and Rosamund Pike get a major promotional push following its Dec. 22 limited release and wider release in January. To reach consumers in the markets where the film is playing in cinemas, spot cable was the method of advertising, as seen in the latest Media Monitors Spot Ten Cable report.

Of the top 10 advertisers for the final week of 2017 that opted to use radio, there's one that is best-known for its ability to bring new employment to internet users across the U.S. Indeed, the effort is notable.

Two categories locked down nine of the top positions in the latest Media Monitors Spot Ten TV report. The results, they hope, will have led to Christmas buying of not only new apparel, but a new automobile, too.

The presents are unwrapped ... and hopefully any returns have been completed. The holiday season, except for Kwanzaa, is now wrapping up. In the build-up to Christmas Eve, there was one brick-and-mortar retailer that dashed and danced its way onto more cable TV channels with spots designed to light up registers at its stores across the U.S. This effort resulted in a fifty-place leap into the latest Media Monitors Spot Ten Cable report for the week ending Dec. 24, 2017.

There's a good news/bad news/great news story for broadcast TV executives curious as to their stations' overall ratings performance in November. In the month, traditional TV reached 97% of all adults 18-34 for more than one minute. While that statistic holds true, so does the fact that viewing of individual networks on traditional TV are losing reach. Nevertheless, Wall Street wordsmith and respected financial analyst Brian Wieser has something wonderful to share: "The platform of TV as a whole is holding up better than many think."

There's a "FANG" (or "GAFA" to much of Silicon Valley) that's captured the attention of marketers, advertisers, and Wall Street analysts. The acronym represents the four big Goliaths of the digital universe: Facebook, Amazon, Netflix and Google (or, more accurately, parent Alphabet). Just how significant these companies are in the scope of total U.S. advertising dollars was punctuated by the Interactive Advertising Bureau (IAB)'s Q2 2017 report. The takeaway: Digital advertising grew at a much higher clip than TV did in Q2.

How did television advertising fare in Q3? The latest edition of the Standard Media Index (SMI), released Wednesday, tackled that question by comparing Q3 2017 to the same three-month period in 2015 and 2014, rather than against a time period that include the Summer Olympic Games. SMI's conclusion: There's a decline that's not just related to the lack of Olympic ad dollars.

Technology is fueling an evolution for TV, and broadcasters have much to look forward to in the coming years. But, what can consumers expect from broadcast TV in 2018? For Videa President Shereta Williams, the answer can be found within the "clear change" seen during the last few weeks of 2017 that will foreshadow how consumers will interact with broadcast TV in the new year — as well as how the broadcasters themselves look at their future. 

An advertising technology company "using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes" has entered a partnership with one of the top tech services providers for the digital audio industry.

Want to know who took a whole bunch of cash and gave it to MVPDs for the privilege of using regional cable TV spots to reach consumers? Look no further than Ridley Scott, and TriStar Pictures. Thanks to them, a feature film looking for a big Christmas Day opening in cinemas just got a big marketing push, the latest Media Monitors Spot Ten Cable report shows.

If you're a broadcast media company looking for a creative new way to bring additional ROI to an advertiser, check out what Univision Communications just did. With one click on a smartphone, thanks to an inaudible trigger, a consumer can redeem online or in-store a product offer tied to the corresponding content they've heard on the radio or have seen on the TV.