Kay Is Okay With Cable For Bringing In The Buyers


Two new entrants attract the bulk of attention in the latest Media Monitors Spot Ten Cable report. One is a leading auto insurance company. The other is a jewelry brand — one other than that using other media to bring their brand message to potential consumers.

That retailer is Kay Jewelers, debuting at No. 6 on the report for the week ending Feb. 4.

Kay rates in the sixth spot thanks to 33,035 cable spots placed on the networks tracked by Media Monitors.

The other new entrant this week is Allstate, coming in at No. 9.