Adbiz

There's a good news/bad news/great news story for broadcast TV executives curious as to their stations' overall ratings performance in November. In the month, traditional TV reached 97% of all adults 18-34 for more than one minute. While that statistic holds true, so does the fact that viewing of individual networks on traditional TV are losing reach. Nevertheless, Wall Street wordsmith and respected financial analyst Brian Wieser has something wonderful to share: "The platform of TV as a whole is holding up better than many think."

There's a "FANG" (or "GAFA" to much of Silicon Valley) that's captured the attention of marketers, advertisers, and Wall Street analysts. The acronym represents the four big Goliaths of the digital universe: Facebook, Amazon, Netflix and Google (or, more accurately, parent Alphabet). Just how significant these companies are in the scope of total U.S. advertising dollars was punctuated by the Interactive Advertising Bureau (IAB)'s Q2 2017 report. The takeaway: Digital advertising grew at a much higher clip than TV did in Q2.

How did television advertising fare in Q3? The latest edition of the Standard Media Index (SMI), released Wednesday, tackled that question by comparing Q3 2017 to the same three-month period in 2015 and 2014, rather than against a time period that include the Summer Olympic Games. SMI's conclusion: There's a decline that's not just related to the lack of Olympic ad dollars.

Technology is fueling an evolution for TV, and broadcasters have much to look forward to in the coming years. But, what can consumers expect from broadcast TV in 2018? For Videa President Shereta Williams, the answer can be found within the "clear change" seen during the last few weeks of 2017 that will foreshadow how consumers will interact with broadcast TV in the new year — as well as how the broadcasters themselves look at their future. 

An advertising technology company "using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes" has entered a partnership with one of the top tech services providers for the digital audio industry.

Want to know who took a whole bunch of cash and gave it to MVPDs for the privilege of using regional cable TV spots to reach consumers? Look no further than Ridley Scott, and TriStar Pictures. Thanks to them, a feature film looking for a big Christmas Day opening in cinemas just got a big marketing push, the latest Media Monitors Spot Ten Cable report shows.

If you're a broadcast media company looking for a creative new way to bring additional ROI to an advertiser, check out what Univision Communications just did. With one click on a smartphone, thanks to an inaudible trigger, a consumer can redeem online or in-store a product offer tied to the corresponding content they've heard on the radio or have seen on the TV.

Attention, streaming audio consumers: There's another hoop to jump through to hear your favorite music on Pandora. And, it involves a video advertisement—something Pandora desperately needs to keep the profits flowing in.

The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.

Yes, jewelry, electronics and clothing tend to be popular choices among holiday gift-givers. But, what about a new couch, or dining room set, or a new bed? There's one retailer making a big push for holiday-time buyers, and it has landed this brand on the latest Media Monitors Spot Ten TV chart.

Big-box retailer Walmart charged up its radio spots this week, based on data from Media Monitors for the week ending Dec. 10. But, the retailer is also a big use of spot cable. Here are the details.

With just hours before the start of Hanukkah and two weeks until Christmas, "The Galleria of Jewelry" has stepped up its advertising efforts to lure in holiday shoppers. Radio is a big part of those efforts, based on the latest Media Monitors Radio Spot Ten chart.

The Media Rating Council (MRC) has released new standards for digital audience-based measurement — a 69-page document that offers much detail as to how it arrived at its new standards. While the new standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements, they spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data. The concept of Duration Weighting for video ads is also now included in the MRC's standards.

Don't call it a "Boomerang" effect if Turner sees an immediately positive impact from subscription video on-demand content ratings. The parent of such cable networks as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT and truTV has signed on as a subscriber to Nielsen's SVOD Content Ratings.