Adbiz

How important is your station's digital and/or social presence? Nearly 280 million people, or 85% of the U.S. population, will go online at least once a month in 2018. That stunning takeaway comes from the latest look at U.S. digital media users by eMarketer. In just four years, the number of users will climb to nearly 300 million.

University of Alabama Athletics and its multimedia rights holder, Learfield, have announced a five-year agreement with SummitMedia to become the official radio home of the Crimson Tide Sports Network in Birmingham.     

Believe it or not, TV went digital a long time ago. This is why so many U.S. homes have TV set-top boxes and there exists a plethora of over-the-air broadcast sub-channels. It is also the reason The Nielsen Company had to change the basis of its TV-measurement system from tuner frequencies to network codes embedded in program content. The digital TV discussed today is a bit different from those early days, thanks to "over-the-top" (OTT) apps. What does this mean for broadcast TV, and what does it mean for advertisers? Guest Media Information Bureau columnist Ed DeNicola, Head of Television for Cambridge Analytica, chimes in on the subject.

If you're a resident of Texas or of the Sunshine State, you're very familiar with the furniture store chains that are highly active users of spot television. One of these big brands has just launched a new campaign, and it has landed them on the latest Media Monitors Spot Ten TV report.

Until the end of the 2017, one big retailer was "at the corner of happy and healthy." That's no longer the case, and to help spread the word there's a new campaign that's been launched. It involves radio, and it has landed this well-known chain on the latest Media Monitors Spot Ten Radio report.

For 25 years, RZA has become a name synonymous with hip-hop, film scores, and music production. Now, Nielsen Rhiza seeks to be the first thought of media companies seeking a web-based, media sales and planning platform. One big TV station owner is boosting Nielsen's efforts to meeting that task.

When it came time to promote the Friday (3/2) release of an action film starring Bruce Willis based on a famed 1971 motion picture featuring Charles Bronson, what did MGM do? It turned to spot cable, as seen in the latest Media Monitors Spot Ten Cable report.

The commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting has arrived, effective today (3/1). An extension of Nielsen National TV Out-of-Home Service, first launched in April 2017, this new report significantly expedites delivery of insights of out-of-home audiences.

Frequent Media Information Bureau contributor Barrett Riddleberger enjoyed such a strong response from his last column on the top qualities that make a terrific sales coach that he's gone back to his laptop and pounded out another column. Without further ado, here are seven additional traits of a top sales coach, as noted by Riddleberger, an expert sales coach in his own right.

Looking to sell those old Bay City Rollers albums but have no idea who would want them? There's always eBay. The online buying and selling marketplace has become a big digital yard sale, and it is now using radio to build its brand reputation with more consumers.

In what is being heralded as a "first-of-its-kind" pact, Interpublic Group media management and data arm IPG Mediabrands has signed a data and technology agreement with Nielsen. The technology relationship comes on the heels of a new five-year global services agreement between Nielsen and IPG.

If you're single, you've heard of Match.com. In the week following Valentine's Day, it sought to build its membership by approaching those who may not have gotten a box of chocolates or flowers from a partner or lover two weeks ago. It used spot cable to get its message across.

The total U.S. advertising market grew by 10.8% in January 2018, compared to January 2017. This was driven by significant gains in National Television and Digital platforms, data released Friday by Standard Media Index show.

Marketers are searching for ways to solve these challenges, and are increasingly finding the answer in people-based marketing. As radio and TV stations seek to capture consumers via smartphones and social media more than ever before, a newly released report from Viant could provide valuable insights as to best practices in digital consumer delivery.