Nielsen Says Goodbye To Diaries For TV Ratings
Nielsen will provide electronic measurement in all of its local TV ratings, retiring paper TV diaries in some 140 local TV markets
Entravision Goes ‘Beyond The Mic’ For Upfront Event
The owner of the largest affiliate group of both Univision and UniMás stations in holding an Upfront event on Sept. 29.
Global Ad Expenditures Better Than Forecast
Zenith also forecasts U.S. ad spend to grow 4.4% in 2016, compared to its previous forecast of 3.8%.
Ford Lincoln Mercury Soars With Spots
In last week’s Media Monitors TV Spot Ten, Ford Lincoln Mercury jumped from #32 to #1 airing 16,592 spots
GEICO Slithers Into #1
In last week’s Media Monitors Radio Spot Ten, GEICO took the #1 slot, up from #7
Carat: TV Dollars To See Slow Global Growth
Better-than-expected growth in U.S. advertising market has led Dentsu Aegis Network unit Carat to bump its 2016 ad growth estimate to 5%.
Retailers Go Back To School
In last week’s Media Monitors TV Spot Ten, the Honda Dealer Association remained at #1 with 22,085 spots
Nails, Auto Parts and Burgers
In last week’s Media Monitors Radio Spot Ten, The Home Depot maintained its #1 status with 59,558 spots
Hispanic Influence: New Heights, Missed Opportunities
A new Nielsen report underscores the power of Latino consumers. Yet “total market” radio and TV failed in its coverage of an icon’s passing.
Dealers Flock to Top Ten
In last week’s Media Monitors TV Spot Ten, the Honda Dealer Association drove from #6 to #1 with 20,976 spots
Home Depot Returns to the Top
In last week’s Media Monitors Radio Spot Ten, The Home Depot came home to #1 with 45,558 spots
Ford Now Developing Driverless Vehicle
Ford has decided to skip driver-assisted technology and go straight for developing an autonomous
Chevy Trucks to the Top
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association popped into #1 with 18,781 spots.
GEICO Remains Radio’s #1
In last week’s Media Monitors Radio Spot Ten, GEICO repeated at #1 with 43,352 spots
McDonald’s Serves Another #1
In the Media Monitors TV Spot Ten, McDonald’s maintained its grip on #1