Adbiz

Nielsen has launched a new tool that it says "empowers media clients and their solution providers to accelerate their TV audience targeting initiatives." Through the Enterprise Audience API, Nielsen's television clients can now transact on advertiser-defined audiences including those based on credit card spending habits, in-store purchases and extended psychographic profiles.

The age-old concern for just about every employer, Media Information Bureau columnist Kelly Orchard notes, is this: “Where are all the good candidates? Why can’t people just come to work and do their job?”  Orchard discussed the topic with RBR+TVBR Editor-in-Chief Adam R Jacobson at a NAB 2018 Broadcast Leadership Training reception held Sunday night in Las Vegas as one of several unofficial opening events tied to the 2018 NAB Show. She took her ideas to paper, and pens this report on how to find the best person for whatever job you seek to fill.

While the Golden Arches are shining at broadcast TV, there's a Whopper of an ad push being seen at Spot Cable, the latest Media Monitors Cable Spot Ten report shows. Who else is a big user of spot cable? We've got the scoop right here.

A next-generation analytics platform that combines minute-by-minute Nielsen ratings with Gracenote Real-Time Smart TV viewership data is now available for broadcast TV owners. Here are the details ahead of a one-on-one meeting with RBR+TVBR set for the 2018 NAB Show in Las Vegas that will shed more light on the new tool.

Spin it how you want it: The digital advertising income of U.S. radio stations had "a decent rise" in 2017, as the industry reported a 9.7% increase in online revenues, compared with a "slight decline" in over-the-air income of 2%. That's according to the first quarter edition of BIA Advisory Services' 2018 Investing In Radio Market Report.

Before hiring a sales rep, conduct an apples-to-apples job comparison, suggests pro sales coach Barrett Riddleberger. Line up the structure and activities of your sales job and your candidate's current or previous sales job. "Good interview questions enable you to do this," he says. Why? "It’s easy to assume your sales candidate facilitated the same sales process and had a similar sales culture if they come from within the same industry or sold a similar product."

There's some noticeable new advertising activity on broadcast TV, the latest Media Monitors Spot Ten TV report shows. While auto dealer associations still dominate, two brands are making their mark by pitching those suffering from hay fever and other spring allergies.

Taxes are due to the Internal Revenue Service in just two weeks. Still need that 1040 prepared? There's one brand that is counting on the Last Minute Larrys that still need to prepare their federal (and perhaps state) income tax forms.

The latest Spot Ten Cable report from Media Monitors is out, and the quest for coverage among motorists remains fast and furious for the big auto insurance companies operating across the U.S. But, there's a new No. 1: the Gecko has been supplanted by Jaime and Flo.

What's the most critically relevant asset required for television network ad revenue growth? According to a new report conducted for MediaVillage by Jack Myers TomorrowToday, the answer has nothing to do with content and programming. Rather, it is all about the data.

In September 2017, Toyota teamed up with one of America's biggest Urban stations for an experiential marketing effort that placed its redesigned Camry at the center of its sales efforts. What transpired is another tale about radio's ability to deliver strong results for brands looking to build relationships, along with profits. This story comes courtesy of NYMRAD - New York Market Radio.

Among the many story pitches we get each week here at the RBR+TVBR Editorial Tiki Hut is information from Viant, a Meredith Corp. company — thanks to its acquisition of Time Inc. Viant describes itself as "a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform." That got us thinking: Aren't radio and TV the best "people-based" platforms out there today?

You've seen the forecasts: Radio and TV ad spending is projected to dip in the next few years as digital and online spending continues to increase. But, what if broadcast media could stem that dollar slide thanks to cognitive technology that can put a metric on a mention? That's what Veritone Inc. believes can bring new revenue opportunities to radio and TV stations, and the top artificial intelligence (AI) use cases for radio and TV were the key discussion points in a lively webinar conducted Thursday by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Television ad spending will continue its decline this year—says a marketing research firm best-known for its insights and trends related to digital marketing. The prediction, which harps on the common refrain of MVPD cord-cutting and rise of "over the top" (OTT) video entertainment choices, comes from the latest domestic advertising forecast by eMarketer.

Here's something that needs no clearing up, even if you've got a lot of Neutrogena products. The health and beauty aid brand is back in a big way, the latest Media Monitors Spot Ten TV report shows. The report also shows that auto dealer associations aren't letting go of their ambitions for a big end-of-Q1 sales burst.