Adbiz

Want further proof that the future of national television advertising spending will be dependent on growth of interactive, video on demand (VOD) and the addressable advertising solutions that ATSC 3.0 "next gen" digital transmissions promise? Look no further than the latest report from MediaVillage and noted media ecologist Jack Myers, who forecasts an increase in annual national TV ad spend between 2017 and 2020 of $5 billion. But, a magnified look reveals some major trouble spots for cable and satellite TV, and some challenges for broadcast TV.

When it came time for a Unilever health and beauty brand's latest advertising efforts to take flight, it opted to use cable TV spots to build awareness — and sales. As a result, Dove is now a top 5 brand at cable, the latest Media Monitors Spot Ten Cable report shows.

Whether its a new ride just in time for spring, or the quest for healthy and beautiful skin as the cold wintry weather slowly recedes, brands are taking to spot television to attract consumers. While two auto dealer associations can be found on the latest Media Monitors Spot Ten TV report, the biggest mover is a brand known around the world owned by Johnson & Johnson.

There's a new battle for spot supremacy at the radio stations tracked by Media Monitors. According to the latest Spot Ten Radio report, Walgreens is now being challenged with a big bump in activity from its largest national competitor.

How important is your station's digital and/or social presence? Nearly 280 million people, or 85% of the U.S. population, will go online at least once a month in 2018. That stunning takeaway comes from the latest look at U.S. digital media users by eMarketer. In just four years, the number of users will climb to nearly 300 million.

University of Alabama Athletics and its multimedia rights holder, Learfield, have announced a five-year agreement with SummitMedia to become the official radio home of the Crimson Tide Sports Network in Birmingham.     

Believe it or not, TV went digital a long time ago. This is why so many U.S. homes have TV set-top boxes and there exists a plethora of over-the-air broadcast sub-channels. It is also the reason The Nielsen Company had to change the basis of its TV-measurement system from tuner frequencies to network codes embedded in program content. The digital TV discussed today is a bit different from those early days, thanks to "over-the-top" (OTT) apps. What does this mean for broadcast TV, and what does it mean for advertisers? Guest Media Information Bureau columnist Ed DeNicola, Head of Television for Cambridge Analytica, chimes in on the subject.

If you're a resident of Texas or of the Sunshine State, you're very familiar with the furniture store chains that are highly active users of spot television. One of these big brands has just launched a new campaign, and it has landed them on the latest Media Monitors Spot Ten TV report.

Until the end of the 2017, one big retailer was "at the corner of happy and healthy." That's no longer the case, and to help spread the word there's a new campaign that's been launched. It involves radio, and it has landed this well-known chain on the latest Media Monitors Spot Ten Radio report.

For 25 years, RZA has become a name synonymous with hip-hop, film scores, and music production. Now, Nielsen Rhiza seeks to be the first thought of media companies seeking a web-based, media sales and planning platform. One big TV station owner is boosting Nielsen's efforts to meeting that task.

When it came time to promote the Friday (3/2) release of an action film starring Bruce Willis based on a famed 1971 motion picture featuring Charles Bronson, what did MGM do? It turned to spot cable, as seen in the latest Media Monitors Spot Ten Cable report.

The commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting has arrived, effective today (3/1). An extension of Nielsen National TV Out-of-Home Service, first launched in April 2017, this new report significantly expedites delivery of insights of out-of-home audiences.

Frequent Media Information Bureau contributor Barrett Riddleberger enjoyed such a strong response from his last column on the top qualities that make a terrific sales coach that he's gone back to his laptop and pounded out another column. Without further ado, here are seven additional traits of a top sales coach, as noted by Riddleberger, an expert sales coach in his own right.

Looking to sell those old Bay City Rollers albums but have no idea who would want them? There's always eBay. The online buying and selling marketplace has become a big digital yard sale, and it is now using radio to build its brand reputation with more consumers.