A New Product Placement Option, For Univision
There's a whole new way for advertisers to use scripted TV programming as a vehicle for reaching consumers through the use of product placement. It involves AR technology, and Univision is using it to inject on-screen brand messaging into telenovelas airing in the U.S.
Shark’s Back With Cable Effort
Look what's back on the latest Media Monitors Spot 10 Cable Report: It's a shark. No, not the baby. This is one of several house-care brands developed by SharkNinja Operating LLC, a pioneer in small household appliances and cleaning solutions “that fit the lifestyles of busy people.”
Macy’s Powers Up Radio Spots To Secure Sales
Everyone loves a feel-good story about the power of radio, right? Well, two big chain store retailers seem to love spot radio right now, based on the activity seen in the latest Media Monitors Spot Ten Radio report.
Cross-Platform Ad Measurement Arrives For DISH, Sling
DISH Media is joining the Comscore Campaign Ratings beta. The move brings addressable advertising to DISH and Sling TV, and broadens the measurement tools available to marketers and advertisers that seek a solid metric for linear ads and personalized spots.
The Gig Economy: A New Source For Media Growth?
An interesting new Marketplace-Edison Research Poll sheds light on such employment as driving for a service such as Uber or Lyft, selling products or services online, or working as a freelancer. What does this mean for broadcast TV and radio? Are there ad dollars here for the taking?
A ROI Tool That’s Music To Radio’s Ears
Websites are arguably the most underutilized tools radio stations have in their arsenal to increase ad dollars and consumer engagement. That's the mindset fueling one tech company's roll-out of a platform designed to turn a radio station's online home into a music and event marketplace.
Auto Insurance, Auto Parts and A Drive-Thru
Three active brands placed more than 20,000 spot plays on the broadcast TV stations tracked by Media Monitors for the week ending December 9. At the same time, one of the world's biggest QSRs is back at not only radio, but with TV spots -- landing them the lone Spot Ten TV slot for its category.
Denim, Diamonds … and Onion Rings
With two weeks to go before Santa goes on his around-the-globe sleigh ride, retailers and restaurants teamed up in giving radio a bevy of spots to broadcast over the first full week of December.
Wendy’s Soars From New Wave Of Cable Spots
In this week's Media Monitors Spot Ten reports for broadcast TV and radio, McDonald's has a noteworthy presence. That's not the case for Spot Cable. In fact, two of its rivals are present, with one entering the report with a brand-new effort.
Deezer, Triton Team For Mobile Programmatic Audio Ads
The ad sales house at Deezer has launch mobile programmatic audio advertising for its free users through a new partnership with Scripps' newest member of the family, Triton. It's a partnership that sends another message to over-the-air radio broadcasters that programmatic matters to advertisers and CMOs.
GEICO: Slithering To The Top At Spot TV
In the latest Media Monitors Spot Ten TV report, GEICO has shown its prowess as a strong user of spot television once again.
Beyond The Top: A QSR’s Spot Cable Push
While GEICO is a big No. 1 on the latest Media Monitors Spot Ten Cable report, there's also noteworthy activity from a QSR -- making it stand out from its competitors.
Cell Surge For Spot Radio
Wireless services brands aren't abundant among the companies using spot radio to reach consumers. But, there's one standout that is present in the latest Media Monitors Spot Ten Radio report.
The Near-Ubiquitous Use Of Video Streaming
New data from the Video Advertising Bureau (VAB) show a huge jump in the number of adults aged 25-34 streaming video. Today, 9 out of 10 people in this age group are streaming something they can watch.
Horizon Goes Deeper With Digital Content Ratings
The largest privately held media services agency in the world has elected to deepen its relationship with the nation's dominant audience measurement and consumer data provider.