Westwood One Chief Insights Officer Pierre Bouvard is unabashedly one of the radio industry’s biggest cheerleaders, ceaselessly searching for any tidbits of research that make AM and FM radio advertising look better than any glamorous Google-powered effort.
He’s done it again, with results from a MARU/Vision Critical study commissioned by Westwood One to measure brand effect and sales impact of radio for “a major breakfast brand.”
