Cox’s A-TV Ad Marketplace Connects With Comscore


Chalk up another contract win for Comscore, with its client lauding the Reston, Va.-based operation that is aggressively taken on Nielsen by calling it “a trusted partner for planning, transacting and evaluating media across platforms.”

A top automated television advertising marketplace owned by Cox Media Group is adding Comscore TV data to its local linear TV buying and selling platform.

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