Adbiz

Premion, TEGNA's CTV/OTT advertising solution for regional and local advertisers, is welcoming three new regional sales leaders "to address the accelerating growth of the streaming advertising market."

Chicago-based media planning and buying applied technology service company MBuy is sticking with the nation's dominant audience measurement data provider for local and national TV measurement.

The company led by Ed Atsinger III has launched a multimedia ad agency inclusive of "a comprehensive suite of digital marketing services to develop and execute audience-based marketing strategies for clients on both the local and national levels."

We all adore that "Baby Shark" song ... right? OK, maybe not, but media buyers seem to love spot cable when it comes to a Shark brand seeking to build sales and awareness with MVPD subscribers.

While there's much stability among the top five brands using radio spots to build brand awareness and achieve greater sales, one department store brand has returned to radio in a big way.

Six years ago, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business.  He used professional photographers to illustrate his point that managing time and resources involves trade-offs, but it certainly extends to entrepreneurs and leaders in any field. We revisit his points today.

Pass the turkey ... and the credit card. PwC’s 2018 Holiday Outlook suggests that a steady shift in attitudes about Thanksgiving Day shopping is underway: more than 70% of respondents saying they plan to shop on the actual holiday, rather than on Black Friday.

A fresh integration between a digital audio ad firm and one of the world's biggest tech giants will open up Pandora to audio ad buys via its "Display and Video 360" tool.

The nation's No. 1 owner of radio stations just made another debtor-in-possession move designed to bring more profits to the company that hopes to lower its debt to $5 billion. Two months after making a big podcast push, iHeartMedia is acquiring the tech company that powers its SoundPoint programmatic ad platform.

There's little fluctuation from the previous Media Monitors Spot Ten Radio report released by the iHeartMedia-owned ad tracking service, with home improvement, retail and a big QSR being joined by a cold-and-flu season favorite.

GEICO may once again be the leader -- by a big margin -- on the latest Media Monitors Spot Ten Cable report. But, there's an entrant on this week's report that is now challenging Taco Bell in the QSR category.

Across the final weeks of 2017, one of the nation's largest retailers weaved its way back to radio by investing in a holiday season campaign that very much included the medium. With 2018 efforts expected to appear in the next Media Monitors reports, Walmart is emerging as an e-retailing giant -- something radio GSMs and AEs may wish to take note of.

A cross-platform planning solution available at both the local and national level that allows users to understand cross-media reach, frequency and duplication through the use of advanced audience segments now includes Radio as a media type available within the optimization tool.

Audience-based buying across linear and digital ecosystems is a growing necessity among today's marketers. As such, Nielsen has responded to the need with the launch of Nielsen Advanced Audience.

The latest Media Monitors Spot Ten Radio report is out, and GEICO isn't No. 1. While that is noteworthy in and of itself, there's a new leader that certainly is an active user of radio to reach consumers. This week, this brand — The Home Depot — holds a 20,000-plus play count lead over GEICO.