Adbiz

If there was one advertiser that one could point to as a huge believer in traditional media, GEICO would be it. Not only is it the top brand using Spot Radio and also Spot Cable going in to Super Bowl Sunday, but it is also the dominant advertiser using Spot TV to reach consumers.

The auto insurance category continues to be a hot one for broadcast radio, and a very big user of spot radio is again at No. 1 in the latest Media Monitors Spot Ten report. The question this week is just how dominant is GEICO compared to other brands, and its competitors.

We know that GEICO is a heavy user of spot radio. It turns out they are also a big fan of spot cable. But, just how big of a user are they? As the president would say, it is "Huuuuuuuuuge."

Comcast-owned programmatic video arm FreeWheel has completed the first stage of a technology unification initiative with co-owned NBCUniversal (NBCU). It's designed to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory—a big step in bringing addressable advertising to broadcast TV while bolstering cable TV's capabilities.

April 15 is just around the corner. As such, one big tax preparation services brand is making sure consumers are aware of who they are and what they offer. The media of choice to get that message out? Broadcast TV.

In the advertising world, no change is a good thing, as it shows stability and commitment among brands for a particular medium. This week, it is cable TV that is proving to be the venue of choice for auto insurance companies, in particular.

The auto insurance category may be one of the fiercest when it comes to gaining a competitive advantage, and that has led to wild spending on marketing across all media by GEICO. This week, Media Monitors' Spot Ten TV report puts another big auto insurer at the top of the heap, thanks to a sizable spot play count.

There's not much fluctuation among the advertisers using radio the most for the week ending January 20. Here's a snapshot at what the top brands are that have elected to use spot radio to connect with consumers -- and hopefully build sales.

Chalk up another contract win for Comscore: A top automated television advertising marketplace owned by Cox Media Group is adding Comscore TV data to its local linear TV buying and selling platform.

SoCast Digital on Thursday kicks off a free monthly series of webinars, with insights to help radio grow revenue and audience engagement with digital. This information could be valuable to everyone in the radio business, across management, sales, and programming from all formats. Here are the details.

Advertising data automation company PremiumMedia360 has officially unveiled a cloud-based tool that uses automation technology to bring greater visibility to advertising sales transactions — enabling TV and radio ad sellers to potentially "reclaim" revenue that until now has been lost due to errors.

For nearly 30 years, a N.Y.-based creative has been producing audio ads for such high-profile clients as AT&T, CBS, Lowe's, and Coors Light. Now, the duo heading this ad shop are turning to sonic branding and podcast ads to help advertisers take advantage of digital advancements for audio.

Drive Time Metrics has teamed up with an Israeli firm behind the first neutral automotive data services platform in providing what it calls "privacy protected, in-vehicle listening insights to media, brands and advertisers."

Westwood One Chief Insights Officer Pierre Bouvard is unabashedly one of the radio industry's biggest cheerleaders, ceaselessly searching for any tidbits of research that make AM and FM radio advertising look better than any glamorous Google-powered effort. He's done it again.

Here's another win for Comscore. Local cross-media advertising company Viamedia has decided to use the Nielsen competitor as its exclusive source for TV data ad currency in 72 of its 73 markets.