Adbiz

Strong and Steady: That's the best way to describe the efforts of the brands actively using spot radio to reach consumers for the week ending November 4. Discounting iHeartRadio, GEICO is the leading paid advertiser at radio, according to iHeart-owned Media Monitors' latest Spot Ten Radio report. 

One look at the latest Media Monitors Spot Ten Cable report, and you'll notice the presence of a big wireless services provider. But, you'll also see that it is the only brand actively using spot cable during the week ending November 4 to reach consumers.

Take a look at the list of top luxury brands. More than half have been around for more than 100 years. How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising, says guest Media Information Bureau columnist Graeme Newell. Could learning lessons from the luxury brand category help maintain your station's brand allure for decades to come?

Data from Standard Media Index's AccuTV show that during the full 2017-18 Broadcast Season, excluding the Winter Olympics and World Cup, National TV saw revenue of $45.5 Billion. "This is the same as the prior year, despite declining audiences and continued pressure from Digital," SMI notes. But, broadcast TV isn't driving the results.

In twin announcements made Monday by Entravision Communications, the multimedia company focused on Hispanic consumers, the company's programmatic ad network looked to one of the biggest glossy publications targeting U.S. Latinos in selecting its VP of Digital Sales. At the same time, its Rio Grande Valley properties have selected a SVP of Integrated Marketing Solutions.

Yes, GEICO is still No. 1 -- and by a sizable margin -- on the latest Media Monitors Spot Ten TV report.  But, that's perhaps overshadowed this week by the efforts of auto dealer associations to bring individuals considering a new truck, car or van to make a deal before the end of October.

Radio's top advertisers showed their commitment to the medium once again last week, with little movement on the Media Monitors Spot Ten Radio report for the week ending October 28. However, there's a notable new entrant, and it is a computer brand that nearly 20 years ago was a big player in its space.

It's always nice when a new brand appears on a Media Monitors Spot Ten Cable report. When it's a brand in a category rarely seen using radio or TV to attract consumers, it is even more special.

Today’s marketing industry is unproductive, unsustainable, undesirable and untenable, and it’s up to marketing leadership to display “guts and courage” to drive growth across all industry sectors. That's according to ANA CEO Bob Liodice, who addressed attendees of the advertising and marketing world's most prestigious event, the Masters of Marketing Conference, to "wake up" and embrace steps outlined by the organization's Masters Circle to lead the way in driving industry growth.

The digital audio advertising platform created by Global has hit the launch button on a new U.S. programmatic division. The effort is designed to make 90% of DAX inventory available programmatically. As such, it has hired a Programmatic Sales Director.

A leading investment bank and asset management firm has just completed its 36th semi-annual survey highlighting discretionary spending trends and brand preferences among roughly 8,600 consumers with an average age of 16. What did Piper Jaffray find? Snapchat isn't so cool anymore.

Nielsen and the Southern California Broadcasters Association are giddy about the ROI radio brings auto dealers in San Diego and Los Angeles. On the national level, it's clear where the dollars are going -- and radio stations are getting trumped by UHF and VHF, according to the latest Media Monitors Spot 10 TV report.

There's not a lot of change on the top half of the latest Media Monitors Spot 10 Radio report, which is good news for stations tracked by the iHeartMedia-owned service. This suggests clients are committed to radio campaigns and aren't using the medium sporadically. At the same time, there's a noticeable new effort from an auto parts supply store worth mentioning.

Yep, GEICO is again the No. 1 brand using spot cable to reach consumers. That said, there's a big new entrant to the latest Spot Ten Cable report from Media Monitors, and it comes as the holiday travel season fast approaches. What other brands are using Spot Cable?

Nielsen, in partnership with the Southern California Broadcasters Association, recently measured the effectiveness of local auto dealer campaigns in Los Angeles and San Diego. You think the published results point to problems regarding effectiveness, ROI and the overall dissatisfaction of radio stations in the two markets? Of course not, and that's why we've got an RBR+TVBR Observation to share.