Adbiz

"The higher the engagement, the greater brand recall and purchase intent." That's the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants. "This illustrates what we already know: engagement equals results," Brlightline said.

As part of its ongoing “Radio Works” initiative, the RAB is presenting a live webinar on October 22 that seeks to provide radio sellers with insights into the current healthcare landscape and the factors influencing local healthcare advertisers’ marketing decisions.

Latino fans represent an audience that is not only growing quickly but also highly engaged across multiple channels and communities. For businesses, a new McKinsey report concludes, reaching Latino fans is an economic imperative, a smart growth strategy, and a way to build a stronger sports community.

Is it an independent "Truth-o-Meter" or simply a tool that reinforces the trust consumers have instilled in live and local broadcast television news across the U.S.? Audiences across Indianapolis will soon be the judge, thanks to a pilot project funded by the nonprofit Poynter Institute.

A new slate of incoming directors has been approved by the RAB at its biannual board of directors meeting, held last week in Carlsbad, Calif., as the ANA Multicultural and Inclusive Marketing Conference was also being held close by. Who are the incoming directors?

Local media ad-focused operation Madhive has made what it calls "a strategic equity investment" in Precise.AI, an AI-powered data collaboration company. This results in a new CEO for Madhive, as its current chief executive will take CEO stripes for Precise.AI.

As LG AdSolutions sees it, Connected TV is now the starting point for TV strategies, giving advertisers the ability to connect advanced data with advanced creative on the largest screen in the home. Yet, LG AdSolutions says, many buyers admit they have not yet brought these two forces fully together. A new report seeks to remedy that.

Weekly audio listening in the United Kingdom remains strong, albeit varied between age and gender. That's the key takeaway from RAJAR's Summer 2025 audio survey, known across Britain as "MIDAS."

How, when and where AI will upend the advertising value chain ended up dominating the discussion at the eighth annual Advertising Day hosted by MoffettNathanson. Just how artificial intelligence will impact advertising yielded the use of a favorite quote from The Sun Also Rises by Ernest Hemingway. 

The rate of new Chief Executive Officers who are female is at its lowest percentage in five years, new data from Challenger, Gray & Christmas indicate. At the same time, the rate of outgoing women CEOs is slightly higher than it was at this time in 2024.

Have a media appearance on the books in the coming days? Whether you’re promoting a project, sharing your expertise, or raising your profile, it’s a tremendous opportunity if you show up ready to make an impact. Here are 13 ace tips courtesy of public speaking specialist Rosemary Ravinal to take note of.

Introducing Horizon Global, which will be headquartered in New York. As Horizon Media and Havas sees it, their combined strengths are poised to deliver "a bold breakthrough agency network alternative at a time when clients face fewer, more constrained options."

A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in 2020. In fact, during that span, no social media platform Pew Research Center has studied  experienced faster growth in news consumption, a new analysis shows.

Members of Australia's Commercial Radio and Audio (CRA) organization on Thursday morning learned via e-mail that the Australian Commercial Radio Awards, or "ACRAs," won't be postponed until 2026 after all. The awards have been permanently cancelled.

A marquee NAB Show New York keynote features Smosh CEO Alessandra Catanese on monetizing fan communities. “They’re not just out there telling stories … they’re also having to partner with brands, create their own media empires, even employ people to help run their businesses,” said NAB EVP Karen Chupka.