To Attract Top Talent, Consider A Purpose-Driven Culture


Alexander Group is known for its work as a “revenue growth management consultancy,” and is squarely focused on ways to build media sales. With ripple effects from the COVID-19 pandemic’s shelter-at-home restrictions still ravaging media companies, perhaps welcoming new talent to your account executive pool is a winning solution.

In this Media Information Bureau column, Matt Bartels, the Chicago-based leader of Alexander Group’s “Media and Implementation & Change Adoption” practices, believes the evolution of the AE requires new technological skills — talents young professionals possess, but perhaps don’t see as beneficial to a lucrative career in sales.

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