ShareBuilders, provider of an eponymous CRM platform for media sales teams, is rolling out a new integration with AI video technology specialist Waymark. It is designed to give sales teams the tools to generate and manage AI-generated spec spot videos without leaving CRM.
“The integration helps teams move faster from prospecting to pitch by creating broadcast-quality video concepts in minutes and tracking them alongside the lead or account record,” the companies said in an announcement released Friday.
“Spec spots are one of the most effective ways to open doors and move opportunities forward, especially when sellers can create them instantly and keep everything organized in the CRM,” says Chris Koller, Chief Revenue Officer at ShareBuilders. “This
integration with Waymark reduces the friction of jumping between systems and gives teams a faster path to a sale.”
Hayden Gilmer, VP of Revenue at Waymark, added, “The future of media sales is creative-led and technology-enabled. As buyers expect more personalized, high-impact creative earlier in the sales process, this integration with Sharebuilders allows sellers
to lead with advertiser-specific video at scale, which creates stronger engagement, clearer differentiation, and faster revenue impact.”
