Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness.
Introducing iSpot SAGE, which saw iSpot make a “significant investment” in NVIDIA AI servers. It was developed over two years, with active input and testing from such companies as General Motors and Airbnb.
In iSpot’s words, iSpot SAGE “transforms big data from every frame of advertising campaigns, persistent survey-based consumer testing and audience and outcome measurement across the broader ad ecosystem into actionable insights.”
SAGE covers some 185 TV networks, 500 publishers and data from a myriad of brands.
GM Global Director of Marketing Intelligence Miles Drayton is a fan. “The market has made it clear that a trusted model, grounded in expert data, is the only AI they want for their video investments,” Drayton says. “iSpot SAGE delivers on this by pairing the productivity gains of AI with a partner who knows their data better than anyone, eliminating the doubt and manual busy work that has plagued campaign optimization for years.”
The iSpot SAGE platform also marks the next generation of applications and capabilities for iSpot, which brought to market real-time comprehensive ad intelligence using machine learning and automations starting in 2012.
“iSpot is the leader in real-time video ad analytics across creative, audience and outcomes,” says Sean Muller, CEO and Founder of iSpot. “Now we are putting our massive proprietary intelligence to work in AI models that the industry can trust, and with our continued mission to modernize the TV marketplace with insights that are fast, accurate and actionable.”
