The hottest social media platform for the youngest members of "GenZ" and so-called "Centennials" is developing a tool designed to tell marketers if their advertising efforts designed to drive traffic to specific stores actually bring in these consumers. It sounds like something the radio industry has championed for years. Is Snap trying to take business away from radio, or emulate an "original" social media platform? We have our thoughts on the matter.
The FCC has released its Q1 2017 Broadcast Station Totals, and there are little changes in the number of TV stations licensed for broadcast in the U.S. Meanwhile, there are more commercial FM radio stations across the nation.
Ever have a salesperson that seems to bounce from one person to the next seeking validation from others because they have a low self-esteem? If so, then this column from sales training pro Barrett Riddleberger is just for you.
According to new research from Parks Associates, some 55% of U.S. broadband households find it appealing to control entertainment and smart home devices through voice commands. Hey, Alexa ... Do you have an FM chip to activate?
FCC Chairman Ajit Pai placed a stake in the ground on Wednesday (4/5), committing himself to fix the lack of economics at the agency. Speaking at the Hudson Institute, Pai announced that he is forming the Office of Economics and Data (OED) at the FCC. In the eyes of Mark Jamison, this is a good first step.
Featured Media Information Bureau columnist Barrett Riddleberger has made a living out of identifying sales candidates who, when hired, fail to meet expectations. In this latest column, Riddleberger notes that all of these bad hires have one thing in common: They interview well.
Attendees at the recent ARF Annual Conference in New York got a first-hand look at the latest findings from the Council for Research Excellence (CRE)'s two-pronged study designed to better understand how consumers view TV programming and advertising in a multi-platform world. We've got full details of what CRE found in the in-home phase of the study, "The Mind Of The Viewer."
It's time to talk about "Generation Z," and the youngest of this group, RBR+TVBR's Editor-In-Chief writes in this Intelligence Brief. "It may be scary to fathom this, but we're talking about teens born after 2000," he notes. But, what's possibly scarier is why the media industry C-Suite shouldn't ignore this cohort, based on the latest Think With Google report.
Viewership drives advertising dollars. The more viewers the more dollars. We try to find the most cost effective programming that delivers the greatest bang for the buck. But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment. When it comes down to it, this columnist says, television is all about the pods.
On Tuesday, the House of Representatives joined the Senate in passing a joint resolution disapproving of the Wheeler-era FCC privacy rules. The debate prompted "an unusual amount of sturm-und-drang in the blogosphere," says a Boston College Law School associate professor and AEI Visiting Scholar in this Intelligence Brief.
The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?
Sales coach Barrett Riddleberger often identifies the types of salespeople who fail to meet expectations but always seem to have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to meet their sales goals," he laments. This columns provides one example of why this happens.
Public relations and marketing agency Ketchum has expanded its audience insights offering with a body of shoppers that it has identified and named GenZennial. What is a "GenZennial"? Perhaps the better question is, "What does this mean for a media property that relies on this segment of consumers for ratings and revenue?"
"Steps are now being taken at the White House to deconstruct the administrative state by taking a sledgehammer to the federal bureaucracy." Those are the words from Garvey Schubert Barer Communications Group co-chair Erwin Krasnow, who opines in this exclusive Intelligence Brief that the White House has the power to produce great change at the FCC. The question, as he sees it, is how aggressive the Trump Administration can be.
The U.S. Court of Appeals for the Ninth Circuit this week ruled that FilmOn X, a service providing paying subscribers with access to retransmitted broadcast signals over the internet, did not qualify for the cable statutory license in Section 111 of the Copyright Act. Lucy Holmes Plovnick, an intellectual property attorney at Mitchell Silberberg & Knupp, breaks down the court's decision in this exclusive report.