Building a Strong Brand Through Authentic Advocacy


By Kelsey Taylor

Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic. Authenticity and originality should be the foundation of promoting your organization and generating exposure for it. Without a sincere spokesman or exciting content, employee engagement is hardly convincing.

Refining your brand’s image from the inside is how you’re going to successfully attract and uphold a strong workforce. Not only will it humanize our brand but establish trust. As an employee, you’re one of the most trusted sources of your buyers.

Read on for valuable tips on how to master authentic employee advocacy at your company and create a buzz around your brand that lasts.

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