‘Real World’ Media Events Flourish In GenAI Times

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The public’s desire for unique, “real world” experiences has led to a resurgence in live events, with ticket sales reaching record-breaking levels. At the same time, Generative Artificial Intelligence (GenAI) and game engines are transforming content creation and production in film and TV.


Yet, activism is also growing in the media sector, with the industry facing pressure from activist shareholders and writers’ strikes protesting streaming royalties and new technologies

These are some of the key findings in Arthur D. Little’s State Of The Media Market 2024 report, an annual analysis of the global trends impacting the media, sports, and entertainment sectors.

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