Intelligence Briefs

First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.

Are issue ads entitled to the Lowest Unit Rate? Is the broadcaster exempt from liability for false statements? Must the broadcaster allow opposing views on its air? Many think the answers to these questions are "Yes." Think again, veteran Washington, D.C. attorney Gregg Skall says in this classic column.

Given the growth of AI-generated news opportunities for broadcast media, it was only a matter of time before concerns regarding bias in the reports emerged. Now, a University of Florida research team has investigated whether AI-generated news is any more, or less, biased than human reports.

A newly released report on local news from Pew Research Center finds that more Americans get news and information about crime than any other local topic except the weather. But how they get that news — and how they react to it — varies widely.

A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That's a key insight from a fresh look at Connected TV use and preferences courtesy of LG Ad Solutions. 

Marketers seeking to reach as many Adults 18-34 as possible through an advertising campaign may wish to focus their media buying efforts on both over-the-air and streaming television. That's the finding from a newly released analysis from MRI-Simmons and the Go Addressable trade association.

A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it. 

Xperi Inc.'s DTS unit recently distributed a report that details how in-car entertainment is of "the utmost importance" for 67% of adults — a number that soars to 84% for those aged 17-44. Don't fret, America. The survey was conducted in the United Kingdom. Nevertheless, the findings are telling.

Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a Pew Research Center survey of U.S. teens.

Key West, Fla., is a locale with a reputation for being weird. Perhaps the only thing "weird" to those in Radio seen across the Independence Day holiday weekend was finding a Classic Rock station's afternoon host and his producer conducting a live remote broadcast, our Editor-in-Chief notes.

Since fall 2021, the nation of Switzerland has been dealing with a slightly more eye-popping scenario for radio listeners than the loss of AM radio access in the car: the silence by law of FM radio stations. Now, the Swiss Broadcasting Corp. is moving ahead with a full shut-down of its MHz-based signals.

Recently released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.

It isn't even June 30, yet our Editor-in-Chief already has a 40-track list of his "Hottest Songs of 2024." While he says it's remarkable and welcoming, the biggest takeaway is that he learned of every song by listening to a radio station. Why then does musicFIRST want to kill Radio, he wonders?

Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. That's a key finding of fresh information released by the National Retail Federation.

Inscape advises in a newly released report that it is imperative for marketers to fully embrace the change, sooner rather than later. But, to fully capitalize on any consumer shift, it’s table stakes that marketers utilize sources of big data for the purpose of accurately and fully measuring these changes.