RBR+TVBR Editor-in-Chief Adam R Jacobson hams it up inside the studio of SBS's WXDJ-FM in Miami.

What Makes A Great Morning Show? This Conference Session May Have The Answer

From driving listeners to the station, selling products to clients, and delivering ratings that can make or break a station’s bottom line, morning personalities are radio’s kingmakers. How can a radio station get the best ROI from their wake-up stars? A Hispanic Radio Conference “¡Buenas Dias!” session may be just the cafecito your sales team needs.

A Call For A ‘Sustained Commitment’ To LGBTQ Media Representation

For a decade, the LGBTQ community has seen itself like other multicultural consumer segments. According to Horowitz’s State of Consumer Engagement 2021 report, the LGBTQ consumer represents 11% of American adults. "As brands rush to use rainbow colors and symbols during Pride Month, it is important that this effort be sincere and sustained," Horowitz advises.

InFOCUS Podcast Encore: Jeff Smulyan

With a FCC filing forthcoming that will reveal the price Emmis set for the sale to Urban One of its WYXB, WLHK, WIBC and two FM translators — plus Network Indiana — in Indianapolis, RBR+TVBR ventured into its InFOCUS Podcast archives to revisit Jeff Smulyan's April 29, 2020 conversation with Editor-in-Chief Adam R Jacobson. It's a conversation worth listening to again. LISTEN HERE

Journalists In 2022: Passion, Tempered By ‘Turmoil’ Fears

A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.

Orban to Provide Processing for RCS Disaster Recovery

Orban Labs has signed an agreement with iHeartMedia-owned broadcast software company RCS to provide OPTIMOD zStreams processing for RCS’ Disaster Recovery, a unique Zetta automation feature. 

Big Moves At Spot TV Put Pizza On Top

For the week ending June 12, there was a lot of new and active spot activity at Spot TV, as measured by Media Monitors. Now at No. 1 on the latest report: A key QSR with pizza pies rooted in its DNA, and advertisements for the Amazon Alexa Smart Speaker — now a key vehicle for radio consumption.
Rosemary Ravinal

Watch These Seven Danger Words When You Speak

Words matter. What you say matters. You may not be aware of certain words you say habitually that can have negative effects on how you and your message are perceived. Here are seven words, courtesy of "Zoom expert" and public relations veteran Rosemary Ravinal that she believes endanger your ability to convey your best ideas.

Comcast Brings Advertisers ‘Actionable Insights for the Modern TV Advertiser’

A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide "a unique view" into the current viewer landscape and mesh it with that of media buyers and ad sellers.  We take a peek at the findings, which could prove of interest to broadcast TV companies.

State Farm Plants a Metaverse Seed With iHeartMedia

It's a partnership that sees the nation's largest audio content creation and distribution company team with a 100-year old auto insurance specialist on live experiences. This will be done through the combination of connectivity through major album releases, hit podcasts and interactive gaming.

Advertising Outcome Measurement Gets a Lift From NCSolutions

NCSolutions has unveiled what it's describing as "a newly enriched, machine learning-driven version" of its new ad campaign measurement product for consumer packaged goods advertisers. The offering, NCSolutions says, will help these big broadcast media advertisers "be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend."

ENGAGE 2022: The Company Culture Report

The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.

How To Rev Up Your Revenue? This Conference Session Has Answers

As the automotive industry continues to recover from last year’s inventory shortages, the importance of being proactive in maximizing revenue in the Hispanic radio market is imperative. Join us at the Hispanic Radio Conference as we present “All About Auto: Tracking the Trends 2022 & Beyond.”

This Webinar Could Help You Attract More Political Ad Dollars

Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season.

RAB Live Presentation Puts Focus On Auto Dollars

As part of the Radio Advertising Bureau (RAB)’s Radio Works initiative, the advocacy group's next live presentation will place its focus on one of radio’s most important categories. Specifically, RAB will share how sellers can best prospect automotive clients in the current climate.
Rosemary Ravinal

Use Visualization to Speak Like an Athlete

"Everyone thinks in pictures," notes "Zoom expert" and veteran public relations professional Rosemary Ravinal. In this think piece, Ravinal offers three ways that speakers and presenters can use visualization for optimal outcomes, whether you speak online or in person.