In the last hour of Hispanic Radio Conference 2023, there was an incredible moment of unified action. Spurred on by the conversations, optimism, and fire of two days talking about the promise and power of Spanish-language radio, “Why not us?” turned into “It will be us.”
In those closing moments, a coalition of broadcasters and vendors was formed that has since turned into the Hispanic Radio Alliance.
In the last hour of this year’s Hispanic Radio Conference, the Alliance will again take the floor — this time as a panel — to discuss the journey ahead.
Moderated by Entravision/Sacramento SVP/General Manager Angelica Balderas, Lazer Media Chief Revenue Officer Gerardo Martinez, and Lotus Broadcasting/Sacramento General Manager Kurt Bagelmann, the Spanish-language radio industry leaders will lay out one blueprint for expanding the Alliance’s influence, focusing on innovative content strategies and stronger community partnerships.
The session also offers details on how to join hands in a renewed pledge to not only sustain but elevate the voice of Hispanic radio, ensuring it resonates louder and reaches further than ever before.
About the Hispanic Radio Conference
Celebrating 15 years, the Hispanic Radio Conference is an annual opportunity for in-person networking and sharing ideas in a multi-platform, multicultural world. For more information about the conference, which takes place on June 12-13 in San Antonio, visit the Hispanic Radio Conference website.
