How TV, Radio Can Get In The Digital Driver’s Seat

Local media’s digital efforts have evolved into a competitive $12 billion industry, representing an 18% share of all locally spent digital advertising. That's a key insight point from Borrell Associates, which has released its 2017 update on its "Benchmarking Local Media's Digital Revenues" report. What else does Borrell say about radio and TV, and their strength in capturing digital dollars? Read this to see if your stations have something to learn in your fight for right-sized local campaigns.

Local Media’s Digital Revenue: A Dollar-by-Dollar Look

As of today, local businesses are investing more of their marketing dollars in digital media than in community-based print and traditional broadcast media. That's not to say broadcast TV, cable TV and AM and FM radio aren't benefiting from this shift. The 2017 update to the annual Borrell Associates report "Benchmarking Local Media's Digital Revenues" explores how important a role traditional media has played in driving the digital train. How did big radio and TV companies fare?
SBS / Spanish Broadcasting System

SBS: Radio Programming ‘Upfront’, Q1 Results Delayed

Yesterday, Spanish Broadcasting System notified the Securities and Exchange Commission that it needs more time to complete its Q1 2017 quarterly report, which was due by the close of the day. Today, company executives won't be crunching the numbers. Instead, they'll be showing off their programming and on-air talent with clients and advertisers at an Upfront presentation featuring an appearance from the biggest Latin recording artist on the planet: Luis Fonsi.
Westwood One

WW1 Hops On The Katz Expressway

Westwood One Spot Sales, the national spot platform for Cumulus Media, is now participating in Expressway from Katz — a programmatic ad buying exchange for broadcast radio. Cumulus stations are offering full inventory access through Katz’s cutting-edge programmatic exchange, powered by Jelli, providing automation, speed, and transparency to its advertising clients and brand partners.

Programmatic TV Player Selects A Product VP

A supply-side platform for automated television advertising has selected a programmatic pro to oversee the planning and execution of "the company's product vision."

A Deodorizing Deal For TV

One of the nation's top cleaning and disinfecting brands, distributed by Reckitt Benckiser, sprayed a bit more dollars into its broadcast TV spots in the last week. Those products, from Lysol, could be kept in a new car from Toyota. That's the other company powering up its local ad efforts, according to last week's Media Monitors TV Spot Ten report.

DIY Retailers Bloom For Radio

With an online florist powering in to the Media Monitors Radio Spot Ten report, it's largely status quo for the AM and FM stations in the nation's major markets. That means The Home Depot and Lowe's remain dominant advertisers for the industry.
Twitter

Twitter, Nielsen Team Up On Digital Ad Ratings

At 5pm Eastern, Nielsen Audio will release its first batch of April 2017 PPM-based ratings. Of course, Nielsen also measures television, and is increasingly asserting itself as a key provider of digital metrics. It's just solidified that desire a bit further, thanks to a global expansion of its measurement of Twitter mobile campaigns. Learn how this may impact broadcast media's sales opportunities—in particular if you have the radio rights to WW1's coverage of "Thursday Night Football."

TV, Radio Still Has A Retail Story

That's one of the key takeaways shared in a Thursday midday webinar focused on shifts in local advertising presented by top local media analyst Gordon Borrell and Corey Elliot, VP/Research of Borrell Associates.

Univision Now … Now On Roku

The Univision NOW service is now available to consumers on the Roku platform. It joins iOs, Apple TV, Android and the UnivisionNow.com website as ways Hispanic consumers can view content from the Spanish-language media company.

Golden State of Advertising: Local To Hit $18.5B In California

Local advertising in the state of California will reach $18.5 billion in 2017 across 12 markets. That's according to BIA/Kelsey's latest local market advertising forecast. In the top three California markets, the spend by the top three verticals varies significantly.
NYMRAD / New York Market Radio

Q1 State Of NYC Radio Rev Revealed

The New York Market Radio Association (NYMRAD) has released its Q1 2017 State of the New York Market Report. The analysis of the marketplace is designed to help advertisers understand radio's impact on consumers and its prominent role in the local advertising landscape. The extensive report assesses the New York area economy, including business drivers, and provides up-to-date consumer research on music consumption, and radio usage.
Tim Westergren

Revenue Up For Pandora, But Its Net Loss Widens

As Pandora Media weighs its options as an ongoing concern, the Oakland, Calif.-based company released its Q1 2017 earnings report on Monday afternoon. Here's the good news: Total revenue grew to $316 million, from $297.3 million, in the quarter. That's thanks to a $3 million year-over-year boost in ad revenue, to $223.3 million. That's where the good news ends for the streaming audio company's Q1 financial report.

Why Soft Auto Sales Present A Strong Opportunity For Radio

Slower automotive sales may be leading the way to softening ad revenue in radio, but the radio industry still has significant revenue opportunities in automotive. That's the key takeaway from a new report from The Media Audit. Noting that TV will attract one-third of all ad dollars in 2017, now is the time for radio to act. Learn how you can bounce back from new ways to attract local and regional dollars. We've also chimed in with an RBR + TVBR Observation on radio's automotive spots.
Abitron / PPM 360

CBS Radio, Ahead Of Entercom Merger, Inks A New Nielsen Deal

On a day when Entercom's head revealed that his company's revenue, "on an apples-to-apples basis," was essentially flat, CBS Radio made good on its "business as usual" mantra ahead of its tax-free merger with Entercom by ensuring its 117 stations across 26 markets continue to receive measurement services from the ratings giant.

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