GEICO Stands On Top At Cable

Last week’s Media Monitors Cable Spot Ten reports GEICO is again the top cable advertiser. No. 2 Walmart edges out No. 3 Xfinity....

Media-Monitors1

How Digital Ad Delivery Can Bring More Dollars

Here's technology for radio and TV stations that can track the effectiveness of a small and mid-sized business' digitally distributed...

Marketron

Nielsen: Total Commitment To Total Audience

December 8 was Nielsen 2016 Analyst Day for the global audience measurement giant, and the company put on a highly polished...

Nielsen1

Another Digital Don’t For Your Clients: Banner Ads

RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI...

banner

How Is Cumulus Getting A ‘Cognitive’ Boost?

Cumulus' three largest clusters have inked deals that provide access to Veritone One's Cognitive Media Platform...

veritone

Could Radio, TV Be A ‘Third Force’ To Battle Google?

Sir Martin Sorrell, CEO of multinational advertising and public relations giant WPP, sees the need for a third big digital player...

Sir Martin Sorrell

CBS Exec Disses Digital, Forecasts Flat ’17

CBS Corp. Chief Research Officer David Poltrack questioned digital's ROI for advertisers and revised upward his FY '17 ad forecast...

David Poltrack

GEICO TV Jumps to the Top

In last week’s Media Monitors TV Spot Ten, GEICO leapt from #16 to #1 with 20,522 spots...

Media-Monitors1

GEICO Gets The Top Spot on Radio

In the Media Monitors Radio Spot Ten last week, GEICO jumped from #4 to #1 with 43,328 spots...

Media-Monitors1

How Broadcast Media Can Squelch Snapchat

Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way...

snapchat

Walmart, Target, JCPenney Top TV

In last week’s Media Monitors TV Spot Ten, Walmart was #1 with 35,004 spots...

Media-Monitors1

JCPenney Powers Radio

In last week’s Media Monitors Radio Spot Ten, JCPenney powered into #1 with 39,551 spots...

Media-Monitors1

Chevy Parks at The Top

In last week’s Media Monitors TV Spot Ten, Chevrolet Dealer Association hits #1 with 22,772 spots...

Media-Monitors1

Radio’s Edge of Seventeen

In Media Monitors Radio Spot Ten last week, The Home Depot poured it on with 73,966 spots making them #1 again...

Media-Monitors1

Are Local TV Political Ads No Longer Effective?

According to a new Morning Consult poll conducted for TVB, winning campaigns benefit from broadcast spot TV efforts...

TVB / Television Bureau of Advertising