Adbiz

A new WARC report led its research and analytics head to state, "While AI tools, in particular, bring new speed and scale to measurement, advertisers still lack a complete framework for understanding advertising return on investment."

Q1 2025 data makes it official: Under Nielsen's new measurement, Hispanic radio has broken away from the pack. At Hispanic Radio Conference 2025, attendees will get the exclusive breakdown from top industry leaders on how to turn that info into revenue.

The 50th annual Gracie Awards are coming May 20 at the Beverly Wilshire in Beverly Hills, Calif., and ahead of the event and a subsequent June luncheon in New York, the Alliance for Women in Media (AWM) has unveiled "a bold and modern brand refresh that honors its legacy and embraces the future of all women in media."

“Verizon is an incredibly important and valued partner to the radio industry,” said RAB President/CEO Mike Hulvey, who also serves as chair of the Radio Creative Fund. “The brand’s messaging is always culturally relevant."

U.S.-based employers announced 105,441 cuts in April, down 62% from the 275,240 job cuts in March. But, it is up 63% from the 64,789 cuts announced in the same month last year, global outplacement and executive coaching firm Challenger, Gray & Christmas reports.

The flow of exiting Chief Executive Officers slowed in March, while staying flat from February in the Media sector. That's welcome news as the first three months of 2025 resulted in record CEO turnover, new data from Challenger, Gray & Christmas show.

A majority of radio listeners queried by an audio research firm are more likely to click a social media link advertising a product or service if they had heard it advertised on the radio. That's the conclusion of a new study from Critical Mass Insights designed to understand how consumers respond to media messages in today's media landscape.

"In the realm of public speaking, real influence begins when you truly see your audience." Here are some valued tips from veteran public relations professional and public speaking coach Rosemary Ravinal on how truly seeing the audience can gain a level of trust and influence that puts you in the driver's seat.

Veteran talent coach and content strategist Tracy Johnson has released a new book designed to help podcasters, radio personalities, and streamers level up one of their most critical skills: the guest interview.

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends. Why marketers should invest in this consumer group is the focus of a new report from Nielsen released under the direction of SVP of Diverse Insights & Intelligence Stacie de Armas.

It bills itself as a "predictive advertising company" and as of today has a new "unified, enterprise-class" advertising system using predictive modeling and real-time performance optimizations designed to "transform the omnichannel workflow." The new offering from Cadent comes as it welcomes a new board member.

With first quarter 2025 earnings results coming in the next few weeks, Senior Analyst Robert Fishman and the MoffettNathanson team revisited its financial forecasts. Why? They wished to consider "how such a bleak economic backdrop might affect our coverage universe." Here's what they came up with.

This year's event, scheduled for June 11-12 at the Sheraton North Houston at George Bush Intercontinental in Houston, pays tribute to Alex López Negrete, an individual who saw the future and recognized the power of Hispanic consumers before much of corporate America. He helped launch LNC in the mid-1980s.

Radio industry sales advocacy group RAB has announced the dates for the 17th annual "Rising Through the Ranks" leadership program for women, produced by the group and sponsored by Mentoring and Inspiring Women in Radio Inc.

After climbing steadily from 2000 to 2017, the share of U.S. young adults living with their parents has fallen somewhat in recent years. That's according to new data from Pew Research Center that could prove important to radio and television broadcasters seeking higher audiences — and more advertiser support.