Q1 2025 data makes it official: Under Nielsen’s new measurement, Hispanic radio has broken away from the pack. At Hispanic Radio Conference 2025, attendees will get the exclusive breakdown from top industry leaders on how to turn that info into revenue.
Even before Nielsen’s 3-minute rule was implemented, radio’s Hispanic audiences had been outperforming the average, but under the rule, formats like Spanish Tropical surged past most English-language counterparts by double digits. Core demos, especially Hispanic listeners aged 35–64, now lead the industry in listening gains, tying or topping every other audience segment measured.
The message is clear: while Hispanic-targeted content was never just a niche performer, it’s now leading with aceleración.
Want to understand that growth and turn it into new business? Don’t miss the must-attend session at Hispanic Radio Conference 2025 in Houston, June 11–12.
Join Nielsen Audio Managing Director Rich Tunkel, Spanish Broadcasting System EVP/Chief Content Officer Jesus Salas, and Audacy Houston SVP/Market Manager Sarah Frazier for a high-impact conversation moderated by international programming consultant Bob Perry. This panel will break down the implications of Nielsen’s 3-minute rule, a game-changer that lowered AQH credit thresholds from five minutes to three, and explain why Hispanic audiences are not just keeping pace, but outpacing expectations across every key format and demo.
