NEW YORK — Verizon will be recognized as the 2025 Radio Mercury Awards’ “Marketer of the Year” in recognition of the company’s commitment to radio as a lead medium.
“From their strategic use of the medium to target specific customer segments and to highlight priority services and products, Verizon consistently harnesses the power of radio-driven fandom to deepen audience engagement and sets itself apart from the competition,” the RAB, which presents the annual honors, said on Monday.
“Verizon is an incredibly important and valued partner to the radio industry,” said RAB President/CEO Mike Hulvey, who also serves as chair of the Radio Creative Fund. “The brand’s messaging is always culturally relevant, and whether it be their sports integrations to engage fans, holiday promotions to drive gifting occasions or tapping into the behavioral and consumption desires of multicultural consumers, their creative and effective use of radio to drive growth solidified their selection as this year’s Radio Marketer of the Year.”
The “Marketer of the Year” award will be presented to Verizon at the 2025 Radio Mercury Awards on June 5 at Sony Hall, located on West 46th Street between Broadway and Eighth Avenue.
