Expert media budget forecaster Jack Myers has some big surprises on where the greatest decline in annual advertiser investments will be
You may not recognize the No. 1 competitor for ad dollars. Dr. Mark Fratrik of BIA/Kelsey has some insight that can remedy this
In last week’s Media Monitors TV Spot Ten report, GEICO jumped up a notch to No. 1
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?
Digital in TV Ratings launched in 2015. It's currently in use by such clients as ABC, CBS, ABC pay-TV network Freeform and Univision
Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red
In last week’s Media Monitors TV Spot Ten report, McDonald’s leapt from No. 12 to No. 1
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1
In last week’s Media Monitors Radio Spot Ten report, GEICO moved up to No. 1
After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion
How will your company fare as your sales force — and programming ranks — start to fill with millennials?
In-depth consumer behavior data is now available on a DMA level in every measured market across the U.S.
A relationship that began one year ago has been extended