Is Radio Really Hotter Than Network TV?

Expert media budget forecaster Jack Myers has some big surprises on where the greatest decline in annual advertiser investments will be
Mark Fratrik

Do You Recognize Your Dollar Challenger?

You may not recognize the No. 1 competitor for ad dollars. Dr. Mark Fratrik of BIA/Kelsey has some insight that can remedy this

Boost Mobile Cranks Up Their Spots

In last week’s Media Monitors TV Spot Ten report, GEICO jumped up a notch to No. 1

Kay Jewelers Takes Second Place

In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1

The Home Depot Makes A Comeback

In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1

Why Digital Trust Issues Are A Radio Win

Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?

MRC Gives Nod To Nielsen Digital TV Measurement

Digital in TV Ratings launched in 2015. It's currently in use by such clients as ABC, CBS, ABC pay-TV network Freeform and Univision

Snapchat: Disruptor Or ROI Player?

Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red

Hershey’s Kisses Sweeten Top Ten

In last week’s Media Monitors TV Spot Ten report, McDonald’s leapt from No. 12 to No. 1

Tax Prep Services Advertising Heavily

In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1

ProFlowers Gearing Up For Valentine’s Day

In last week’s Media Monitors Radio Spot Ten report, GEICO moved up to No. 1

Should Advertising Remain A ‘Short-Term Expense’?

After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion

Do You Know What Motivates Millennial Sellers?

How will your company fare as your sales force — and programming ranks — start to fill with millennials?
Scarborough Research

Scarborough Insights Spread To All DMAs

In-depth consumer behavior data is now available on a DMA level in every measured market across the U.S.

Entercom Extends Its Joy Of Jelli

A relationship that began one year ago has been extended

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