While evidence exists in support of the benefit of contextually relevant advertising in aggregate, its benefits on return on ad spend (ROAS) for digital campaigns and unaided ad recall for TV ads is uncertain. Those are the findings of original research presented today by the Advertising Research Foundation (ARF) at its 2017 Audience Measurement forum, “Modern Measurement: Media, Models & Methods.” Is that good news for broadcast media?
There's a stagecoach that's rolled in with some new radio spots, and the delivery is big enough to land a major financial institution into the latest Media Monitors Radio Spot Ten report.
A study released today by a programmatic ad player in the broadcast TV space indicates that U.S. consumers harbor a greater amount of trust in their local news programming than for the national news media. This same study also finds that TV "dominates" as a preferred local news source, with radio behind social media. We had to respond with an RBR + TVBR Observation, which finds the commercial radio industry guilty of largely giving up its ability to be a go-to source of news.
Add Tom Meyer, CEO of Local Ad Recall, to the list of individuals the radio industry can count on for data and insight that reflects the power of advertising on AM and FM stations and how to create effective ads.
Here's more evidence that single-digit growth for radio is what the industry's C-Suite executives can expect over the next five years. PwC has just released its Global Entertainment and Media Outlook 2017-2021, and for the U.S. radio revenue is expected to rise from $22 billion in 2016 to $24.1 billion in 2021—reflecting a compound average growth rate of 1.9%.
The River Cats have assumed control in California's state capital. Not to worry: These heavy hitters are a local fan favorite, and it's all thanks to a multi-year partnership with Skyview Networks.
Publicly traded Veritone Inc. has greatly increased its visibility and brand awareness in the U.S. radio broadcasting industry over the last several months. Now, the provider of artificial intelligence analytics and cognitive solutions is being covered by no less than three financial analysts. All of them are high on the company's stock, which trades on Nasdaq.
The NAB Education Foundation (NABEF) will present its Corporate Leadership Award to FedEx during its 19th annual Celebration of Service to America Awards, scheduled for June 20 at the Andrew W. Mellon Auditorium in Washington, D.C.
"Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium." That's the key selling point of a new global study that took a deep worldwide look at what was in 2016 a $32.5 billion medium for advertising, and presently boasts a compound annual growth rate of 2.2%.
Creative featuring "fresh, top-of-mind execution" is what led The Richards Group to earn the $50,000 Best of Show award at the 2017 Radio Mercury Awards, held Thursday night at Stage 48 in midtown Manhattan.
A newly forged joint initiative matches Kantar Millward Brown’s Ignite panel of mobile and PC users with Samba TV’s 13.5 million smart TV and connected device households. This creates a single-source verified passive measurement of TV advertising, the companies boast.
A new survey of U.S. teenagers suggests that the majority both find ads helpful and enjoy watching promos starring celebrities. What could this mean for your radio or TV station, and their respective online, social, and digital media platforms?
For a television network operating in 2017 and beyond, cross-screen planning, forecasting and measurement capabilities are more important than ever. That's one reason why Univision Communications has forged a partnership with Videology, a software provider for converged TV and video advertising.
Could the Memorial Day holiday be a good time for home repairs and hardware supply purchases? Ace Hardware certainly thinks so, based on last week's Media Monitors Cable Spot Ten report.
Nielsen on Thursday released its top-line findings from its Q4 2016 Comparable Metrics Report, and the overall picture is a rosy one for the TV industry. However, the portrait requires a closer look. There's some significant issues in a key advertiser demo for TV, and we've got an RBR + TVBR Observation on how AMC Networks may be a big giant ostrich in the C-Suite Zoo.