Thanks to a deal announced Thursday, audience segments from the Lotame DMP will now be fed directly to SintecMedia's front-end proposal system, OnBoard. With the connection of detailed viewership data with Lotame’s audience data, local sellers have been empowered with enhanced targeting to clients, the companies note.
This year's “Radio Marketer of the Year” Award, which recognizes a brand's advertising and promotional endeavors over the past year at AM and FM radio stations across the U.S., is going to the No. 1 bidder in the FCC's incentive auction.
Attention, radio and TV sales executives: If your station is not presently enjoying an advertising relationship with the top 25 retailers and restaurants on The NPD Group's just-released 2016 Checkout Penetration Index, you better start scheduling some appointments with key media planners and brand managers right now.
NBCUniversal has taken a big step in reaching mobile consumers by striking a deal with mobile advertising player Kargo. The newly forged relationship will allow NBCUniversal to bring to fruition "the world's largest premium ecosystem for mobile advertising."
The Media Rating Council (MRC) has given its blessing to a pair of digital TV ratings offerings from Nielsen, in addition to Mobile Web and Mobile In-Application Display and Video Viewable Ad Impressions and related viewability metrics from comScore.
Consumer behavioral research firm IRI has enhanced a tool designed to offer improved measurement of the offline sales impact of TV advertising campaigns. The company's IRI Lift solution now includes "Lift for TV," which the company says can allow clients "to optimize media effectiveness and deliver in-flight metrics on the success of both digital and television advertising campaigns."
Attendees at the recent ARF Annual Conference in New York got a first-hand look at the latest findings from the Council for Research Excellence (CRE)'s two-pronged study designed to better understand how consumers view TV programming and advertising in a multi-platform world. We've got full details of what CRE found in the in-home phase of the study, "The Mind Of The Viewer."
If the estimates of UBS analyst John Hodulik are correct, a wireless carrier said to be courting Sprint and one of the nation's biggest MVPDs are the top two bidders in the just-concluded Forward Auction.
IPG Mediabrands' MAGNA has released its 2017 advertising forecast for U.S. media, and domestic ad spend is expected to grow by 3.7% this year. But, to little surprise, it is digital ad sales that will power this growth. Meanwhile, it believes radio advertising will continue to struggle in 2017 due to weakening pricing power.
The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?
To the surprise of no one in the radio industry, Hubbard Radio's all-News WTOP-FM 103.5 in Washington, D.C. is the No. 1-billing radio station in 2016, according to just-released data from BIA/Kelsey. But, what did the nation's top 10 billing radio stations look like last year? Click here for the answer.
If you're planning on attending the 2017 NAB Show in Las Vegas in late April and have a keen interest in discussing "the latest trends disrupting the traditional video and audio marketplace putting more than $300 billion in advertising up for grabs," you better make plans to spend some time at the Encore Hotel on April 24-25.
Google is presently the center of attention for many advertisers, and it's not for anything positive. The digital ad giant is being assailed by some for its failure to prevent real advertising from appearing on "fake news" sites and for pre-roll to appear on YouTube ahead of "extremist" videos. Our Editor-In-Chief thinks this is a great opportunity for the radio industry and the RAB. Why? It's all about brand security.
Winning over the Chief Marketing Officer to AM and FM, and VHF and UHF, may be more difficult than ever. That's because the average tenure of a CMO is shrinking, according to newly released data from eadership consulting firm Spencer Stuart. What does this mean for radio and TV? The better question might be, "What does this mean for advertising?"
In the midst of an unnerving political, social, and economic game with twists, turns, and apparently no rules, Hispanic radio is poised to be a game-changer, thanks to the major influence it holds with an audience that is young, connected, and growing at a faster rate than any population in this country. That's why attendance at the Hispanic Radio Conference should be on your calendar.