In November 2018, in his role as Senior Research Analyst for Advertising at Pivotal Research Group, Portland, Ore.-based Brian Wieser analyzed TV use trends alongside commercial share for national media owners. Once again, he offered glum words for those in broadcast television.
“We continue to believe in our maxim that television is the worst form of advertising except all those others which have been tried, at least for those advertisers focused on awareness-based media goals,” he said.
Nearly 4 1/2 years later, Wieser helms his own strategic advisory firm, Madison & Wall. And, he’s just penned a brief history “and future expectations” on “The Death of TV Advertising” — a topic “that arises with some regularity for many decades.”
What’s the key takeaway from this wordsmith of Wall Street?
The broadcast TV industry continues to rely on cable TV distribution in two key ways. And, as cord-cutting continues, that puts it in a troubling position — even with the promise of NEXTGEN TV.
