Salem Communications resets management


Salem Communications Corporation announced a strategic restructuring of certain executive officer positions, effective January 1st. The company said the changes are “designed to make Salem more responsive to the rapidly changing media environment.”

As part of this strategic restructuring, Joe Davis will begin a new role at Salem as the Senior Advisor to the CEO, Special Projects and Strategic Development.  In announcing this transition CEO Ed Atsinger said, “In his new role, Joe will be responsible for developing new national content for Salem’s Christian Teaching and Talk stations, for assisting Salem’s existing ministry clients to improve the yield from their media ministries, and for taking on strategic projects as directed by me.  With his long radio history and strong relationships with Salem’s ministry partners, Joe is uniquely qualified to take on this new responsibility.” 

Davis joined Salem in 1989 and has provided oversight to Salem’s Radio Division since 2001. He has served as Salem’s COO and then as President of the Radio Division since 2007.  

Additionally, David Santrella will be promoted to President, Radio Division.   “Along with his wealth of management and sales experience, David brings a fresh perspective and a high level of energy and creativity to this role,” Atsinger said.

Santrella started with Salem in 2001 as Chicago cluster GM. the General Manager of our Chicago cluster.  He was given additional responsibilities over the years. He will now move to company HQ.
Additional management changes will also take place effective January 1st. Allen Power will be promoted to Senior Vice President. As part of this promotion, Allen will take on oversight of Salem’s largest markets, including New York, Los Angeles and Chicago. Finally, three of the company’s current radio station General Managers will be promoted to Operational Vice Presidents: Mike Moran in Atlanta, Russ Whitnah in Philadelphia and Brian Taylor in Denver.