Beasley Media Group has shared that it is deploying Futuri’s TopLine Enterprise AI revenue intelligence platform across all of its markets.
The move is part of a multiyear agreement Beasley says is designed to “enhance” the company’s sales process and help local advertisers
make more informed marketing decisions.
The companywide deployment, Beasley added, provides its ad sellers with AI agents that support prospecting, account research, outreach, meeting preparation, proposal development, and campaign performance reporting “while keeping sellers in control of all client-facing work.”
Specifically, the platform combines Beasley sales, audience, campaign, and market intelligence data with commercially available business and advertising data sources available through Futuri’s data platform. The information is used to develop market-specific research and
recommendations for advertisers across Beasley’s radio, streaming, digital, event, and creative assets.
“Technology is most valuable when it helps our employees deliver greater value to our customers,” said Beasley Media Group CEO Caroline Beasley. “By integrating TopLine Enterprise into our sales process, we’re giving our teams powerful new tools to better understand each client’s business, their competitive landscape, and the opportunities within their local market. Just as importantly, it allows our sellers to spend less time on administrative work and more time doing what matters most — building relationships, developing effective marketing strategies, and helping local businesses grow.”
Beasley Chief Business Officer Kevin LeGrett added, “We didn’t buy a tool, we rebuilt the sales process around one. Every seller in every Beasley market now walks into a meeting with real research on the client’s business and their competitors and walks out with a plan the advertiser can measure. The AI does the preparation; our people own the relationship and the recommendation. I trained every market on it myself because the value isn’t in the software — it’s in how consistently we use it.”
The deployment was implemented across the company during the summer of 2026, with in-market training led by LeGrett.
The publicly traded company, which has come under severe financial strain in recent quarters, says it partnered with Futuri as it continues to focus on converting its digital audience into “measurable opportunities” for local advertisers.
The agreement also extends an eight-year relationship between Beasley and Futuri that includes TopLine Enterprise, TopicPulse, and Futuri POST.
Futuri CEO Daniel Anstanding noted, “Most of the industry is piloting AI in pieces, a prospecting tool here, a reporting tool there. Beasley put every seller in every market on one system that runs from the first prospect to proof of results, with their own data and their own way of selling inside it. That is what turns AI agents from a demo into a revenue system.”
Futuri launched TopLine Enterprise in June 2026 following a beta program with “one of the largest media companies in the United States.” The platform, Futuri says, is designed “to help enterprise organizations operationalize AI across the revenue cycle while incorporating their
own data, workflows, and sales methodology.”
