The broadcast media industry is being reshaped by AI, streaming, and shifting consumer attention. How to turn that disruption into an eruption of new business growth could be the most vexing task for some industry leaders. A Forecast 2027 keynote address from a best-selling author who spent three decades within that disruption could provide the spark needed to overcome self-induced defeat and transform the business plan from “can’t” to “can.”
Larry Bailin is now confirmed as a speaker at Forecast 2027, the annual VIP symposium expressly for broadcast media executives scheduled for November 12 at the Harvard Club of the City of New York.
Bailin started his digital career in 1994 and has advised GE, Microsoft, Capital One, Synchrony Bank, Carrier, Shazam, Coupa, Withum, NAMM, Verisign, and Tennant. He was named one of the Top 100 Speakers to Watch in 2025. His Forecast session, “The Future Belongs to Those That Can Hear It Coming,” puts that experience to work for leaders navigating radio and TV’s ongoing digital transformation.
Bailin’s keynote will separate the real impact of AI and “modern search” on marketing and consumer behavior from its hype and walk through generational shifts in media consumption, redrawing how broadcasters reach different audience segments. The talk closes on what is at stake when digital marketing influence goes wrong, and how branding and memorability let broadcasters cut through an increasingly noisy, attention-starved environment.
“We wanted a keynote for Forecast 2027 with an outsider’s perspective that will push broadcasters to think past the next quarter and see beyond what they know, and Larry’s read on where AI and modern search are taking consumer attention is exactly that conversation,” said Radio Ink and Radio + Television Business Report President/Publisher Deborah Parenti. “You will start rethinking your strategy before you even leave the Harvard Club.”
Bailin’s keynote is added to a daylong session lineup that includes a panel on how Washington’s broadcast decisions get made, moderated by Frank Montero with Nic Anderson, Joe Di Scipio, and Rick Kaplan; a panel on braiding newsrooms, sales, and AI into one operation, moderated by Heidi Raphael with Caroline Beasley, Tanya Vea, Phil Brooks, and Brock Berry; and the presentation of Lifetime Leadership Awards to Harvey Nagler and Valari Dobson Staab.
The signature Broadcast Leadership cocktail hour honoring Radio Ink’s 40 Most Powerful People in Radio and RBR+TVBR’s Top Broadcast Television Leaders concludes the symposium.
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