Audio analytics and research platform Veritonic and NPR have “renewed their relationship,” a move that sees the expanded use by the public radio entity of Veritonic’s audio-first Brand Lift product, which measures the impact of client and sponsor audio campaigns.
The continued partnership allows NPR to provide its underwriting supporters data across verticals by category.
Brand lift measurement for NPR audio campaigns is also a selling point from Veritone.
Gina Garrubbo, President and CEO of National Public Media, NPR’s sponsorship subsidiary, commented, “Data is power, and the actionable, full-funnel insights that Veritonic’s attribution and brand lift studies allow us to provide NPR sponsors enable them to leverage audio to achieve the highest competitive edge, reach, and ROI possible.”
Veritonic CEO Scott Simonelli added, “We take great pride in our ongoing partnership with NPR, supporting their clients and advertising partners with invaluable data. Through the utilization of our attribution solution and brand lift studies, NPR sponsors gain the ability to assess audio performance in a manner tailored to their unique needs. This empowers them with the essential data required to fine-tune their strategies, thereby ensuring a robust return on their investment in audio.”
