Marketron, a broadcast industry revenue operations and digital advertising technology firm, has reached a product integration agreement with media workflow software firm vCreative.
This intertwines the Marketron Traffic product and vCreative’s vPPO platform in new ways.
Specifically, the products will see the connection of two critical components of broadcast traffic and revenue. “The bidirectional workflow between vCreative and Marketron Traffic enables seamless data sharing between the platforms for spot entry and cart assignment, automating previously manual, time-consuming tasks,” the companies shared on Wednesday. “Stations save time, improve efficiency, decrease errors and streamline traffic operations.”
With this integration, broadcasters can expect to save 30 seconds or more on spot entry and over one minute on cart assignments thanks to automation capabilities, vCreative and Marketron boast. “Those running 5,000 spots or more can regain 41 hours each month on spot entry tasks and 83 hours a month by eliminating manual cart creation and assignment, a combined savings of 124 hours.”
“Efficiency has become a top priority for radio broadcasters,” said Jimshade Chaudhari, CEO of Marketron. “As technology partners, it’s our job to eliminate operational gaps. This integration with vCreative delivers a truly connected workflow, stripping out redundant tasks and streamlining daily operations.”
Mary DelGrande, CEO of vCreative, added, “At vCreative, we are deeply committed to giving broadcasters the tools they need to operate more efficiently and effectively. This integration with Marketron Traffic is a perfect example of two industry leaders coming together to simplify complex processes. By automating critical workflows, we’re not only saving time — we’re also helping stations reduce costly errors and focus more energy on content and revenue generation.”
