As of June 17, Nexstar Media Group will be home to a woman whose chief responsibilities include accelerating digital revenue growth across the company’s broadcast group.
She happens to be inbound from a “Big Tech” giant, where she’s served as a Senior Business Development Manager for its worldwide emerging business. Before that, she worked at the company that sold its television stations to Gray Television.
Taking the role as SVP/Digital Advertising Sales at the nation’s largest single owner of broadcast TV stations is Lisa Taylor.
She joins from Amazon Ads and boasts an “extensive background” in local broadcasting, digital sales, data-mining, strategic planning, and new business development.
Taylor reports to Andrew Alford, President of Nexstar’s broadcasting division.
At Amazon, Taylor built features and benefits that helped drive revenue growth and value for both business-to-consumer and business-to-business segments and was responsible for designing and developing a strategic plan for digital growth, deepening internal and external partnerships with stakeholders such as ad tech and supply, and establishing measurement metrics to provide addressable advertising solutions for customers across the
Amazon ad portfolio.
At Nexstar, Taylor will oversee digital advertising sales for the owned and partner television stations and their respective websites in 117 local markets; this includes Mission Broadcasting-owned properties such as WPIX-11 in New York.
Furthermore, Taylor will be responsible for leading the group’s local digital sales strategy, sales enablement, expansion of local sales products, as well as training and talent development and driving station-level and groupwide revenue growth.
“Lisa has established herself as a deeply experienced leader in digital sales and she understands keenly the nature of the rapidly evolving digital landscape,” Alford said. “She has been successful everywhere at growing ad revenue and profit, and knows how to build highly effective, collaborative sales teams. Her time at Amazon gave her a window into the digital space that will prove to be invaluable, and she will be a great asset to Nexstar.”
Before joining Amazon, Taylor was VP of Digital Revenue at former TV station owner Meredith Corporation. From 2016 to 2018, Taylor was Director of Digital Sales for Meredith.
