A broadcast television station ownership group founded by CEO Bill Fielder that tapped Don Fisher as President and Chief Revenue Officer one year ago has expanded its local currency agreement with a competitor to Nielsen.
The fresh agreement sees Coastal Television Broadcasting Group enter into a multi-year data analytics and measurement agreement with Nasdaq-traded Comscore.
“This comprehensive multi-year agreement strengthens Comscore’s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television’s markets,” Comscore said.
Coastal Television Broadcasting Group is engaged in the operation and acquisition of television broadcasting stations located in mid-to-small sized markets. Three of those locales are in Alaska; other stations are in Wyoming, Arkansas, Mississippi, Tennessee, Indiana, North Dakota, Minnesota and in the Elmira-Corning, N.Y., DMA.
Comscore’s capabilities include “Advanced Audience” data such as County, Automotive, Plan Metrix as well as political segments.
Comscore Chief Commercial Officer Steve Bagdasarian said, “Understanding the unique characteristics of local market performance empowers our clients to drive revenue growth and navigate today’s competitive challenges. Coastal Television’s Media Group is a fantastic partner and we are excited to deepen our relationship with them as their leading measurement provider across 12 of their markets. We look forward to supporting Coastal Television’s continued expansion with advanced audience insights and unmatched measurement capabilities.”
Fielder said, “As Coastal Television’s Media Group continues to grow and acquire new stations, our partnership with Comscore positions both companies for sustained local market success. Comscore’s advanced measurement tools will allow Coastal Television to provide our clients with data-driven strategies to maximize their advertising effectiveness and grow revenue.”
