A selection of video podcasts within the SiriusXM network are heading to the free ad-supported streaming television (FAST) channel service that is owned by Fox Corporation and is rapidly attracting households of viewers.
Tubi is the latest partner to sign a non-exclusive distribution agreement with SiriusXM that focuses on its on-demand audio offerings.
“The deal gives video creators an additional platform to reach new audiences while giving existing fans added flexibility to watch their favorite shows everywhere Tubi is available,” SiriusXM shared on Tuesday.
The agreement also creates new premium advertising opportunities for brands seeking to reach engaged audiences as more than 95% of viewing on Tubi is on demand, the companies assert.
Advertising sales for video podcasts on the platform will be shared between Tubi and SiriusXM Media, the company’s advertising division.
An initial slate of shows from the SiriusXM Podcast Network that will be available to watch on Tubi includes “Conan O’Brien Needs a Friend,” “Rotten Mango,” “The School of Greatness,” “What Now? with Trevor Noah,” “Moral of the Story,” and “The Deep 3 Podcast,” with more to be added soon.
