Chairwoman, Carr Spar Over LPTV Rule Change Plan
The FCC on June 5 adopted the NPRM proposing LPTV stations maintain an online public file in order to inform the public of a station's operations and facilitate community engagement. The NPRM also suggests updates and amendments to address advances in the LPTV service.
Scripps Advertisers Gain Access To The Trade Desk
The E.W. Scripps Company is taking steps to "streamline" the programmatic ad buying process for its advertisers by signing an agreement to work with advertising technology shop The Trade Desk.
Corus Shares Slide On Word Of WBD Content End
On Monday, "CJR-B" slid by a stunning 29.6% from Friday's closing price, to just $0.3450 CDN, pushing the company to a new low for its shares. What drove the latest dip? Come 2025, "some" Warner Bros. Discovery programming will not be renewed.. A big competitor snagged the rights.
Domino Dancing, New Activity Light Up Spot Cable
For the first full week in June, there were no less than three new campaigns showing up on the latest Spot Ten Cable report from Media Monitors. The overall leading brand by Play Count, however, was the nation's foremost quick-service pizza chain.
Third TEGNA Station Links With NFL Panthers
TEGNA’s CBS affiliate serving Columbia, S.C., is now the Midlands’ Official Television Station of the National Football League’s Carolina Panthers.
ACA Connects Members: Harmed Most By ‘Broken Video Market’
With "blackouts" and carriage agreements now a FCC concern, the nation's chief advocacy group on Capitol Hill for small and rural cable TV service providers has taken a moment to share how its members are "disproportionally" harmed by "the broken video market."
New ‘Product Enhancements’ For DIRECTV Advertising
DIRECTV Advertising, which seeks to carve a niche for data-driven, advanced TV and streaming opportunities for marketers, is rolling out a new slate of product enhancements to its portfolio. This includes the introduction of incremental reach, privacy and brand safety.
Comcast, TransUnion Team For Addressable TV Campaigns
A new "privacy-forward agreement" in which audiences within the Comcast footprint can be matched to information within TransUnion's identity graph to build "custom, advanced audience segments" for addressable TV ad campaigns on Comcast platforms has taken effect.
NAB TV Board Affirms NAB’s OTA TV Commitment
The timing of the statement is curious, and comes nearly 14 weeks after the NAB's top attorney told the FCC it should scratch a plan requiring MVPDs to tell the Commission when a broadcast signal is "blacked out" for at least 24 hours due to a retransmission consent impasse.
Effectv Brings Addressable Answer To Regional and Local Advertisers
The sales division of Comcast Advertising has expanded its "Audience Addressable" product in a bit to "help" regional and local advertisers, in addition to...
Home Of the Braves’ Triple-A Affiliate? Gray Owns It
The Triple-A affiliate of the Atlanta Braves Major League Baseball, playing their 15th season at Coolray Field in Lawrenceville, Ga., are getting broadcast television coverage thanks to an agreement with Gray Television.
Jeff Winemiller Adds In Coastal Carolina
He's been a prolific buyer and seller of low-power television stations in recent years and could be seen across the LPTV Broadcasters Association's symposium at the NAB Show in April. Now, Jeff Winemiller is back in the news, and he's buying a LPTV property in Myrtle Beach.
Streaming TV: Soon To Be Synonymous With ‘TV’?
Inscape advises in a newly released report that it is imperative for marketers to fully embrace the change, sooner rather than later. But, to fully capitalize on any consumer shift, it’s table stakes that marketers utilize sources of big data for the purpose of accurately and fully measuring these changes.
A Commanding Presence In the Nation’s Capital
TEGNA's flagship television station has scored an exclusive partnership with the National Football League club formerly known as the Redskins, a move local management says solidifies its position as the National Capital Region's official TV station of the NFL team.
Gray Shares Early Tender Results of 2026 Notes Offering
Gray Television has shared the early tender results of its previously announced offer to purchase for cash any and all of its outstanding 5.875% Senior Notes due 2026, subject to the terms and conditions set forth in a purchase offer distributed on May 20 by the broadcast station ownership group.