FOX Inks The Trade Desk For ‘Extensive Advertising Integrations’
Fox Corporation and global advertising technology firm The Trade Desk have expanded their partnership in a way that brings "best-in-class innovation" to advertisers. This, FOX says, can help them reach more consumers and better measure campaign performance to meet their business objectives.
Another Mediocre Month For Broadcast In ‘The Gauge’
As Nielsen sees it, May 2024 will be remembered for "a powerful Convergent TV win" for CBS's Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming. But, with the Big Bang Theory spin-off now concluded, what does that portend for broadcast TV?
Management Team Confirmed For Venu Sports
The joint venture between The Walt Disney Co., FOX and Warner Bros. Discovery announced earlier this year that will bring a sports-focused streaming service to life in the coming months has revealed who will serve as members of its founding leadership team, working from both New York and L.A.
NewsNet Parent Gains A LPTV From the Druckers
The build-out of a network of owned-and-operated low-power television stations that will serve as a broadcast home for the NewsNet 24/7 information source has continued, with its parent company agreeing to acquire a LPTV serving the Colorado Springs market.
WDRB Parent Says CEO Removal Was Fully Legal
The board of directors at Block Communications Inc. says that under Ohio state law, it had every right to make the leadership change, thus nullifying any legal maneuver to undo it. Could this thwart Allan Block's efforts to restore his CEO role, and regain control of his family's company?
‘Max’ Capacity At Spot Cable Comes With Dunkin’ Dip
Promoting an over-the-top app that is bringing viewers away from cable television is the top spot appearing across the cable TV channels tracked by Media Monitors, the latest Spot Ten Cable report shows. The data also show that a competitor to Starbucks is accelerating its Spot Cable activity.
Admonishments Come From FCC To Two LPTVs
The Commission has handed two LPTV licensees a firm warning for their respective transgressions — and nothing further. The reprimands come just one day after a proposed $20,000 fine was handed to Gray Television for "KidVid" OPIF tardiness.
‘Daily Blast Live’ Sails Into The Sunset
TEGNA has decided to "sunset" Daily Blast LIVE, with the final episode scheduled for September 6. In a statement, a TEGNA spokesperson thanked its "incredibly talented on-air talent and production team" for providing viewers "energetic, humorous and thoughtful debate."
TEGNA Seeks VHF-to-UHF Upgrade As Gray Needs More Time
An NBC affiliate serving Boise, Idaho, is seeking FCC approval to upgrade its facility from a VHF channel to a UHF channel. At the same time, the CBS affiliate serving the Augusta, Ga., market is asking for more time to make its already approved shift.
TEGNA Selects Its Q2 Earnings Release Date
The television station ownership group with properties including flagship WUSA9 in Washington, D.C., and NBC affiliates in Portland, Ore.; Buffalo; and Phoenix has revealed when it will release and discuss its second quarter 2024 earnings results.
Dynamic Ad Insertion Coming To FOX College Football Coverage
FreeWheel’s technology will now power FOX’s ability to offer dynamic ad insertion in College Football, allowing advertisers to purchase more premium live sports inventory from FOX while also incorporating a variety of features to provide an optimal viewing experience for audiences.
Salem News Channel Becomes A ‘Diginet’
In a landmark deal, Salem Media Group has effectively converted its OTT-exclusive Salem News Channel visual media offering to a multiplatform entity, thanks to a partnership with the owner of low-power TV stations across the U.S. once led by Philip Falcone.
‘Thursday Thunder’ Gets TV Slots With Peachtree Deal
Live television broadcasts of select "Thursday Thunder" races are heading to Gray Television's Peachtree Sports Network for the 2024 season. It's thanks to an agreement with the broadcast television station owner and Atlanta Motor Speedway.
Chairwoman, Carr Spar Over LPTV Rule Change Plan
The FCC on June 5 adopted the NPRM proposing LPTV stations maintain an online public file in order to inform the public of a station's operations and facilitate community engagement. The NPRM also suggests updates and amendments to address advances in the LPTV service.
Scripps Advertisers Gain Access To The Trade Desk
The E.W. Scripps Company is taking steps to "streamline" the programmatic ad buying process for its advertisers by signing an agreement to work with advertising technology shop The Trade Desk.