TV/Cable News

Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement across linear television and streaming platforms. Such a deal would be the largest commercial measurement agreement the firm has reached with a women’s sports league.

DraftKings and Dan Le Batard's Meadowlark Media are extending their multiyear partnership, reaffirming their content distribution and sponsorship agreement that began in 2021. Under the renewed deal, the two companies will continue to collaborate on distribution across multiple platforms.

With a Republican majority at the FCC days away, Commissioner Nathan Simington is signaling that broadcast media regulations in particular will be among the first ones to be slashed under Chairman Brendan Carr's "Delete, Delete, Delete" mandate.

Quick-service restaurants have traditionally relied on linear television to build brand recognition and drive traffic to stores, yet, unlike digital platforms, where the path from ad exposure to online conversion is easily tracked, TV’s influence has been harder to measure. But a new study from ad analytics firm EDO suggests that’s changing.

Over-the-Top sports streaming platform Fubo is the latest service to double down on female-focused athletics, introducing a new Women’s Sports Zone aimed at consolidating coverage and capitalizing on heightened audience interest and advertiser demand.

Streaming television continued its upward climb in April 2025, capturing a record 44.3% of total TV viewing, according to Nielsen’s latest edition of The Gauge. For the third consecutive month, YouTube ranked as the top media distributor, growing to a platform-high 12.4% of all television usage - its largest share to date.

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged...

With the FIFA Club World Cup and the Concacaf Gold Cup on the horizon, Disney Entertainment and TelevisaUnivision have announced a new multiregion streaming video distribution agreement aimed at expanding access to Spanish-language programming in both the U.S. and Mexico.

MediaCo is strengthening its foothold in television and streaming after its Estrella asset acquisition, reshaping its leadership team with a trio of executive sales appointments to handle national and local revenue generation as the broadcaster expands its FAST offerings to include new takes on legacy assets.

The 2025 New York Festivals Storytellers Gala honored the best in television, film, and radio during a virtual ceremony on May 22, recognizing outstanding work across genres, formats, and platforms from more than two dozen countries. In television, Al Jazeera English was named Broadcaster of the Year for the ninth consecutive year.

MSNBC has appointed CNN Worldwide Senior Vice President of Digital Editorial and Programming Marcus Mabry to lead its digital content strategy, signaling a major step in the network’s separation from NBC News and its integration into Comcast’s Versant.

Sling TV has teamed up with smart TV maker Vizio to integrate local broadcast channels into its live streaming guide, a move aimed at bridging the gap between traditional over-the-air television and app-based streaming.

NBCUniversal is making a play to become Major League Baseball’s next national media partner, submitting a formal offer to acquire a package of high-profile games that ESPN will relinquish after the 2025 season. The move follows ESPN’s decision earlier this year to opt out of its $550 million-per-year deal, which had three years remaining.

Byron Allen's Allen Media Group has appointed four senior advertising sales executives straight from Warner Bros. Discovery to support multi-platform advertising revenue across 27 ABC, NBC, CBS, and FOX affiliates in 21 markets, broadcast syndication, as well as 10 national 24-hour HD cable networks and AMG's growing suite of AVOD and digital streaming platforms.

The Television Bureau of Advertising (TVB) has released a comprehensive new study that sheds light on how Americans consume media and the powerful role TV continues to play in shaping everyday conversations.