A Bridge To Streaming Audiences For Local Broadcast TV
With an office in Midtown Manhattan and John Stamos as its spokesperson and Chief Innovation Officer, Gray Media-backed local content-focused TV streaming app parent Zeam Media is introducing a marketplace "that simplifies the connection between streamers and local broadcast stations."
Sky High: Weigel-Produced WNBA Telecasts Get Regional Play
Broadcast affiliates across three states will air Chicago Sky games for the first time this season as part of an expanded regional network led by Weigel Broadcasting. In addition to 30 WNBA games on Weigel’s WCIU-TV "The U" in Chicago, up to 10 games will air in seven additional markets on various stations.
Streaming Peaks Again In ‘The Gauge’ For April
For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge. Time spent streaming accounted for 44.3% of total TV viewing in April, adding a half-point over March and 1.7 points since January.
For Broadcast TV, Ex-Political Ad Trends Remain Bleak
Freshly compiled data from Bond & Pecaro shared Monday during a Media Finance Management conference session show that, when subtracting political advertising-fueled years, net television advertising revenue will decline in 2027. How significant is the dip? The dollar total is the lowest this decade.
A Bed Expert Turns To Spot Cable To Build Business
Can't get a good night's sleep? There's one brand that has a solution, and it is turning to Spot Cable in a significant way to share its brand messaging with consumers.
Sunbeam Secures Ratings Deal For Forthcoming ‘ABC Miami’
The new ABC affiliate poised to serve viewers from Parkland to Key West will be covered under an extended audience measurement, data and analytics agreement between the forthcoming digital multichannel station's owner and Nielsen.
Pivotal Calls Cox-Charter Deal A ‘No Brainer’
One prominent media industry-focused financial analyst has given his strong endorsement of Friday's multi-billion deal that will see Charter Communications acquire Cox Communications, take on the Cox name, and integrate the Spectrum MVPD brand into the combined company.
U.S. Hispanics Remain ‘Prominent Early Adopters of Emerging Tech’
A research report from Altman Solon solidifies what many multicultural marketing and advertising pros have been saying for years and was amplified earlier this week across Upfront presentations from TelevisaUnivision and NBCUniversal: Hispanics are pacesetters when it comes to media and tech trends.
DirecTV To Give WNBA A Larger Friday Night Spotlight
Direct broadcast satellite service provider DirecTV has teamed up with The E.W. Scripps Co.'s Scripps Sports to offer fans of the WNBA all of broadcast TV network ION’s 15 weeks of its Friday night televised matchups.
Telemundo Studios To Co-Produce, Develop Scripted Content With Globo
The division of NBCU Telemundo Enterprises that's charged with the development and production of scripted content screen across Comcast's Spanish-language video platforms has just inked a "MOU" with a Brazilian TV giant that will see the two media entities join forces and "expand storytelling."
Comcast Gives E-Commerce Biz a TV Ad Boost
Comcast’s Universal Ads, designed to open new doors to brands seeking premium video opportunities, has initiated a new $5 million fund that provides resources to help e-commerce businesses drive incremental sales through TV advertising.
New GMs Come To Two Gray Media Markets
A 44-year career in broadcasting is coming to a close for Jim McKernan, who is retiring as the GM of the NBC affiliate in Omaha owned by Gray Media. We now know who is succeeding him, and who will be filling that person's role once she settles in at WOWT-TV.
Viant Dollars Help Fairground Get Off The Ground
A fledgling artificial intelligence studio and streaming distribution service focused exclusively on AI-generated content is ramping up, and it can do so thanks to a $4 million seed round from a syndicate of investors led by Viant Technology Inc.ly
Pharma and an Accident Attorney: Spot TV’s Shining Stars
The latest Media Monitors Spot Ten TV report is out, and once again a big pharmaceutical brand is tops, based on play count.
Taking the silver crown is one of the nation's largest accident and injury specialty law firms.
Caitlin Clark’s WNBA Team Gets Bigger Over-The-Air Coverage
From Des Moines and Davenport, Iowa to Dayton, Ohio, those who wish to follow the WNBA team that's home to collegiate superstar Caitlin Clark can tune to free-to-air channels in their respective market, thanks to an expanded broadcast partnership announced on Tuesday by TEGNA.