Another Big Week At Spot TV For Accident Attorney Leader
That accident attorney specialist with roots in the Sunshine State has again conquered the most-seen spot report for broadcast television, according to the latest data from iHeartMedia-owned Media Monitors. But, there is Pharma category activity that's certainly worth noting.
Traditional TV Is Now Biddable For Advertisers, Says Comcast
It's being hailed by Comcast Advertising as "a step change for the advertising industry." What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV for the first time.
A Double-Digit Ad Revenue Slide For TelevisaUnivision
The world's largest producer and distributor of Spanish-language audio and video content saw its total revenue decline by 3% in the third quarter. That performance was largely due to a significant decline in domestic advertising revenue, which failed to offset a rapidly rising Subscription & Licensing dollar-generation engine.
Paramount Sells Its Argentine TV Operation To Local Mogul
He's a Rosario, Argentina-born businessman who in the last decade has risen to become one of the most influential members of the nation's media sector. Now, he's acquired one of the country's biggest television networks. The seller? Paramount Skydance.
CTV Parent Inks A Sales And Distribution Deal With Tubi
In the U.S., it is aligned with FOX. In Canada, the ad-supported video-on-demand (AVOD) platform known as Tubi has struck a deal with the parent of CTV and a group of radio stations operated by iHeartRadio.
NFL ‘Black Friday’ Matchup Goes To Amazon Prime
The home of "Thursday Night Football" has won the global broadcast rights to a special "Black Friday" National Football League matchup between a pair of National Football Conference rivals, beating out broadcast TV networks around the world.
Netflix In An ‘Enviable’ Position … Despite A Q3 Miss
The world's biggest streaming video platform on Tuesday laid an egg, if you will, with its release of third quarter earnings results that one analyst said were "somewhat underwhelming." But for MoffettNathanson, the Netflix Q3 fiscal health report is simply a speed bump on the traffic-free revenue road.
WBD Moves Forward With Pricing To the MAX
Subscribers to the HBO Max streaming platform on Wednesday morning received an email notifying them of an "upcoming price change." What does this mean for bill watchers in an environment when discretionary spending is increasing under the microscope, given continued economic uncertainty?
The Heat Is On For Warren Buffett’s Miami TV Station
Two months ago, a station that had been the main ABC affiliate across South Florida, for nearly 70 years went off on its own, doubling down on its "LOCAL10" branding. Now, the BH Media-owned station is poised to lure in some NBA fans, thanks to a "multifaceted partnership" with the Miami Heat.
Run3TV Gets A Lifeline From Comcast Unit
Comcast Corp.'s NBCUniversal unit has joined as an investor in the ATSC 3.0 Framework Authority. That's the developer of the app-like Run3TV platform that is available for TV stations offering a NEXTGEN TV opportunity introduced at the 2022 NAB Show.
Imagine That: R&S Sells Pixel Power to U.S.-Based Firm
With a development team based in Cambridge, England, Pixel Power has become known in the broadcast technology community for its graphics and playout workflows and advanced multiviewer and monitoring systems.
A Big Auto Insurance Brand Conquers Spot Cable
The latest look at the most-aired spots appearing on both cable TV networks (as drop-ins) and on national TV, as detected by Media Monitors, is here. For the week ending October 19, one auto insurance specialist dominated the Cable report.
U.S. Homes With Internet Access Are Swiftly Embracing FAST Channels
Nearly half of U.S. internet households are consumers of free ad-supported streaming television channels, new data released by Parks Associates show. The finding comes ahead of the eighth annual Future of Video: Business of Streaming conference in Marina del Rey, Calif., scheduled for November 18-20.
A TV Advertising Offering Built on Universal Ads API Arrives
A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes "democratizes" TV advertising for small and mid-sized businesses. It's the latest product designed to encourage SMBs to use video advertising in the streaming and digital delivery realm.
KTVT Unveils AR/VR Studio For Its North Texas Newscasts
The CBS News & Stations property in the Dallas-Fort Worth market branded as "CBS News Texas" on Tuesday morning brought to viewers for the first time its first local newscast that uses the virtual reality and augmented reality technology already put to the test in other markets, including San Francisco.














