BitPath Helps Bring NEXTGEN TV To Wichita
The Wichita-Hutchinson, Kansas, DMA has just become the latest to bring NEXTGEN TV signals to those consumers that have a television capable of receiving the new digital broadcast TV standard powered by ATSC 3.0.
Automated OTA TV Ad Sales Gets a Boost
The launch of the newest incarnation of WO Marketplace by WideOrbit is designed to give local TV broadcasters streamlined access to new demand from demand-side platforms (DSPs) and agencies.
Hearst Media Production Group Launches a New FAST Channel
Pet lovers have a new destination for entertaining programming to engage them with one of their true joys. It's thanks to the launch of a new Free Ad-supported Streaming TV (FAST) channel launching today by Hearst Media Production Group.
Local News Live Names a D.C. ND
The Assistant News Director of Gray Television's ABC affiliate serving the Virginia communities of Harrisonburg, Staunton and Waynesboro has been selected to serve as News Director of the company's streaming-based Local News Live operation.
Easing Emergency Messaging in ATSC 1.0 and ATSC 3.0 Environments
A company known for its media industry emergency communications technology has forged a new technology partnership with the distributor and manufacturer of the XOS Advanced Media Processor. This will bring to fruition an integration that makes it possible for video distributors that use ATSC 1.0 and/or ATSC 3.0 to efficiently include emergency information in their programming.
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
The world's biggest Spanish-language media and content creation and distribution company has signed a multi-year agreement to use Nielsen's cross-platform management product scheduled for a December 2022 market release.
The Cord-Nevers Of 2022: One-Third Of Non-Subscribers
Newly released research from Leichtman Research Group (LRG) has opened a new lens on the group of consumers who have never had a pay-TV service. According to LRG, this segment of consumers now constitutes one-third of non-subscribers.
Webinar To Focus on In-Car ATSC 3.0 Opportunities
What are the benefits and practical considerations of adding a wireless multicast network (ATSC 3.0) to connected vehicles? A three‐part webinar series from AutoMobility Advisors and ONE Media 3.0/Sinclair Broadcast Group will help bring those answers to broadcast television industry professionals, starting Thursday.
A Savannah Native Rises To The Top at ‘TOC
She joined one of the South's strongest CBS affiliates nearly 25 years ago as an account executive, rising through the sales ranks to the role of General Sales Manager in 2014. Now, she's been given full command of WTOC-11 in Savannah, Ga.
Nashville Area Hispanic Chamber Wants TEGNA Sale OK’d
Statements for and against the deal have been fast and furious. None other than Speaker of the House Nancy Pelosi has chimed in on the matter. Now, the President and CEO of the Nashville Area Hispanic Chamber of Commerce has voiced his support for the swift approval of TEGNA's sale to Standard General.
Two Ad Category Purchase Funnels Get TVB Spotlight
To demonstrate free-to-air TV's prowess with two big advertising categories, TVB worked with GfK to conduct twin studies that examine the influence of 20+ media platforms. Traditional and digital vehicles were reviewed, each with their impact on consumers' purchase decisions. The TVB's conclusion for these two advertiser categories?
Report: Dish To Hike Customer Bills Due To Retrans Rise
It's been a thorn in the side of broadcast television station ownership groups such as Nexstar Media Group for years. Now, in preparation for new retransmission consent fee deals with the companies that own the free-to-air TV stations MVPDs profit from in their cable television services, Dish has decided to pass the cost on to its customers.
TelevisaUnivision and Globo Pact On Fictional Content
Two of the largest global media companies have agreed to broaden their collaboration and unite in an effort to bring some of their top, exclusive original content to new international markets.
A Key Analyst Ups Netflix Price Target On Positive Subs
OTT giant Netflix released its Q3 2022 results on Tuesday afternoon, and Pivotal Research Group analyst Jeffrey Wlodarczak took a nosedive into the report. As he sees it, Netflix "reported moderately better than expected overall Q3 subscriber growth." That said, the dip in the subscriber growth is definitely worth noting.
A Non-TV Publisher Invests In OpenAP
The venture capital arm of Snowflake has made an investment in OpenAP, becoming the first non-television publisher to take an ownership stake in the company. The investment is designed to "significantly accelerate" the development of the OpenAP Data Hub.














