In 2021, he became VP/Business Development of Univision Communications. As of today, he’s the new SVP of Non-Traditional Revenue for CBS Stations, reporting to President of Sales Julio Marenghi.
Earning the role is Stephen Gregory Barr, and he’ll be responsible for working with the sales teams at the group’s 27 local stations and spearhead the creation and execution of new business initiatives and the development of strategic cross-platform sales opportunities involving CBS-owned television stations, the group’s local news streaming channels, websites and other properties.
It’s a newly created position, and has experience at such African American-centric brands as Ebony and Jet and general-interest lifestyle brands InStyle and OK!
“We are excited to have Stephen bring his wealth of experience as a true innovator as a business development leader at several top media companies,” Marenghi said. “He is highly regarded by his peers and we look forward to having him work with our teams across the country to develop creative advertising solutions for our clients across our full portfolio of linear, streaming and digital platforms.”
Barr added, “I am thrilled for this opportunity to join the CBS Stations family and be a part of a group that is reimagining how an iconic brand can best serve local communities and business partners. It’s great to be on board and have the honor of working alongside the many outstanding sales professionals we have here as we work together to develop new opportunities for our clients.”
