Vital Media Statistics

There wasn’t anything off the charts about the 106 stations that were proposed for transfer

There is nothing to call the station trading marketplace for 2015 other than slow

It’s hard to call it a slow month when proposals to move over a billion dollars’ worth of broadcast inventory were filed with the FCC – but it definitely dialed down from the activity two previous months.

Newly released research from Leichtman Research Group (LRG) has opened a new lens on the group of consumers who have never had a pay-TV service. According to LRG, this segment of consumers now constitutes one-third of non-subscribers.

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?  It's a question TVB sought to find the answer to.

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.

Republican FCC Commissioner Michael O'Rielly's push to heavily modify or erase the agency's "KidVid" regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids' programming 24/7. Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during "KidVid" hours are a far cry from years past. In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.

Media research firm Borrell has kicked off its summer 2019 "Chart of the Week" series. In its first at-a-glance chart of interest to broadcast media is a peek at how digital video advertising compares with TV. The big takeaway? Brief, no-clutter video ads work as well as traditional spots.

The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...

All in all, the week of June 22-26 was not a particularly pleasant one

Here is the fourth and final section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming...

Not convinced that the "vMVPD" is more than disrupting the ways consumers receive television programming? Check out this data just in from S&P Global Market Intelligence research arm Kagan: Revenue growth of nearly $5 billion is anticipated between now and 2022 for virtual multichannel services.

You can tell a lot about the people who watch you programming by seeing what magazines they read.