Vital Media Statistics

Here is the companion piece to “Slicing and dicing the television audience,” which ran in this space two weeks ago on 3/11/13. This report

The 2018 FIFA World Cup is now but a memory. By the way, France was the victor. When all was said and done, MediaRadar took a deep dive into the TV ad trends during the entire month-long tournament. The takeaway: Advertisers were highly active with Telemundo, a big winner in the global soccer tournament.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

When it comes to station trading and the stock markets, the last week of the first month of the year was mostly forgettable. Almost...

We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...

The FCC released another table of spectrum auction station value estimates...

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.

We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...

If iHeartMedia stock had brought increased by just a nickel more

A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.

Just about any way the data is sliced, June is in last place

How young consumers relate to long-form content, user-generated content and even eSports means a lot to today's broadcast and cable TV programming, sales and leadership teams. Thus, this Horowitz Research study is a must-read, as it seeks to tell advertisers what they should consider when looking to engage "these politically aware digital natives" — Gen Z watchers — in a big year for political dollars.

U.S. multichannel "defections" ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives. That's according to S&P Global Market Intelligence's Kagan group.