Vital Media Statistics

Well, hot by 2015 standards. One decent-sized group transaction, or one high-ticket major market station

Media research firm Borrell has kicked off its summer 2019 "Chart of the Week" series. In its first at-a-glance chart of interest to broadcast media is a peek at how digital video advertising compares with TV. The big takeaway? Brief, no-clutter video ads work as well as traditional spots.

There were notable exceptions, but there is no getting around the fact

Broadcast stocks were all over the place during the week of May 11-15

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?  It's a question TVB sought to find the answer to.

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at old-skewing TV audiences.

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.

The message was decidedly mixed when it came to station trading during the week of November 17-21.

Results for the first week of March were mildly encouraging

We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...

Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.

When it comes to station trading and the stock markets, the last week of the first month of the year was mostly forgettable. Almost...

U.S. multichannel "defections" ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives. That's according to S&P Global Market Intelligence's Kagan group.

What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.