Vital Media Statistics

Globally, the number of subscriptions to online video services reached 613 million, an increase of 27 percent in just one year. Subscriptions to online video services surpassed cable subscriptions for the first time in 2018.

Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.

The final results from Borrell Associates' 2017 local advertiser study are in, and some 3,551 local advertisers chimed in regarding their thoughts and plans on advertising ROI, marketing goals, and which medium works best to accomplish those goals. 

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends. Why marketers should invest in this consumer group is the focus of a new report from Nielsen released under the direction of SVP of Diverse Insights & Intelligence Stacie de Armas.

Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

The final week of July 2015 is not going to go down in the annals of broadcast station trading

Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.

It wasn’t that any one particular television stock got creamed

Customer satisfaction with video streaming services far eclipses that of subscription TV service. That's a top finding from the just-released American Customer Satisfaction Index (ACSI) 2018 Telecommunications Report. We have all of the details right here.

Newly released research from Leichtman Research Group (LRG) has opened a new lens on the group of consumers who have never had a pay-TV service. According to LRG, this segment of consumers now constitutes one-third of non-subscribers.

Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.

When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.

The pace of station trading picked up throughout the month of May