Vital Media Statistics

A handy guide to buying and selling political advertising on America's radio stations.

It’s time to put on a helmet and strap in – we’re going to take a close up and personal look

Chasing your older radio audience across the dial Where do your core listeners go when they are listening to a different station? We have the answer to that question, and today we will apply it to the audiences of older-skewing format. Exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics makes this possible. There are a number of strategic things you can do if you know where your wandering audience has wound up.

Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.

There were notable exceptions, but there is no getting around the fact

We now have arrived at the third and final installment of our report on radio formats and car purchasing. As a general rule, according...

As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.

Radio is known for its music, news, sports and weather programming. All of these things are available on smartphones too. Here, based on data...

As of Sept. 30 there are 1,778 UHF and VHF stations and 15,508 licensed AM and FM radio stations on the air in the U.S.

An important insight into the nature of your audience is knowledge of how much money they make, and how

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

Fragmentation of the offer and non-linear viewing have accelerated what France-based Glance calls "the profound transformation" of the market. "All actors are rethinking their models," it says. In this context, programs are launched with fiction still at the forefront. In fact, older entertainment formats are still very attractive to viewers.

As the world rang in the new year, the U.S. Census Bureau projected the nation's population total. As of January 1, 2020, the total number of people living in the United States rose by 0.61% from exactly one year ago. Since Census Day 2010, the population has grown by 7%.

The news has by and large been gloomy in this space for much of 2015