The Sporting Life of TV Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Global Ad Spend Expected To Rise By Nearly 13%
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!
Greece Fails to Grease the Stock Market Wheels
The vast majority of the broadcast stocks we follow were punished
Chasing your older radio audience across the dial
Chasing your older radio audience across the dial
Where do your core listeners go when they are listening to a different station? We have the answer to that question, and today we will apply it to the audiences of older-skewing format. Exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics makes this possible. There are a number of strategic things you can do if you know where your wandering audience has wound up.
Time Spent with Mobile Video, Gaming Surges With Virus
As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.
Another Typical Week in Station Trading
Once again, there were no true blockbuster deals for broadcast stations
Wilson owns January trading
Station trading in the early going of 2015 is, in a word, lackluster
Cord Cutting Spector Increased
Cord-cutting fears are growing in the visual media world
Magazine scene: What radio consumers are reading
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
Broadcasting stocks shot up in Q1
RBR-TVBR analysis
Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
Cable destinations of older TV fans
This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.
TV got pounded in January
There are no two ways about it. With some exceptions, radio stocks did not have a good time of it
Cashing in on consumers with radio
Three formats completely dominate the results on the high end
Fresh Insights On Hispanic Consumer Growth
The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.
Media and Gen Z: Ways To Build Brand Affinity
How does the intersection of race, ethnicity, sexuality, gender, and other variables affect Gen Z's perception of identity, the role media plays in shaping their viewpoints and what it takes to build brand trust among this highly informed and connected audience of 14-to-24-year old consumers? A Horowitz Research study conducted with Vox Media yields some intriguing conclusions.