Vital Media Statistics

Globally, the number of subscriptions to online video services reached 613 million, an increase of 27 percent in just one year. Subscriptions to online video services surpassed cable subscriptions for the first time in 2018.

To identify the most ethnically diverse places in the United States, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Here's what they found.

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends. Why marketers should invest in this consumer group is the focus of a new report from Nielsen released under the direction of SVP of Diverse Insights & Intelligence Stacie de Armas.

Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.

The final installment in a nine-part annual newsroom survey for 2017 developed by Bob Papper, Professor Emeritus at New York's Hofstra University, has been released by the RTDNA—the Radio Television Digital News Association. This last installment looks at earnings, and pay stubs. How are local TV news personnel faring, wage wise? "It was a decent year for salaries," Papper says. But, it could have been a little better. 

U.S. multichannel "defections" ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives. That's according to S&P Global Market Intelligence's Kagan group.

Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade.  That's according to recently released research by PQ Media.

This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...

The message was decidedly mixed when it came to station trading during the week of November 17-21.

The 2018 FIFA World Cup is now but a memory. By the way, France was the victor. When all was said and done, MediaRadar took a deep dive into the TV ad trends during the entire month-long tournament. The takeaway: Advertisers were highly active with Telemundo, a big winner in the global soccer tournament.

The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.

Digital and traditional media channel consumption across the world’s 20 largest markets and the rest of the countries in the four major global regions grew by just 0.3% in 2023 to an average of 56.2 hours per week, according to PQ Media. This marks a sharp deceleration for growth.