So, you’re not convinced that the “vMVPD” is more than disrupting the ways consumers receive television programming?
Check out this data just in from S&P Global Market Intelligence research arm Kagan: Revenue growth of nearly $5 billion is anticipated between now and 2022 for virtual multichannel services.
Kagan estimates virtual multichannel services will reach nearly $2.82 billion in overall revenue in 2018, rising to more than $7.77 billion by 2022.
Kagan’s latest research also arrives at the following conclusions:
- Virtual multichannel revenue offers growth potential but is expected to remain just a slice of overall video revenue.
- Virtual multichannel average revenue per sub is roughly one third of traditional cable services, but it is growing: Estimated average monthly revenue is expected to top to $37 in 2018 after a 19% year-over-year gain.
- There is a wide range of offerings and the segment is evolving. DirecTV Now, for example, has four packages ranging from $40 to $75 a month. SlingTV and Philo have bundles that fall on the “skinnier” end of the spectrum.
