Digital vs. Linear Advertising: Bridging Two Worlds Together
Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.
Taking advantage of a vacation
Everybody is ready for a vacation, right? They are actually believed to improve productivity – everybody needs a chance to recharge their batteries, something best
Marketers: Get Your Commercials Seen
For as long as there have been program ratings, marketers have been concerned with how many viewers are watching their commercials. Do they leave...
There is a food fight going on, Seize the moment
Get your ideas around grocery stores and make a solid marketing presentation because there is an all-out food fight. Tip 1: to take to your local grocery
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
Best Practices for Marketing Product Features
By its very nature commerce is competitive, and that means companies are going to gauge success by comparing themselves to other companies that sell...
Red Robin debuting Red’s Tavern Double Burger via TV
The Red’s Tavern Double is part of the casual dining chain’s fresh new menu. Accompanying are three Tavern Styles -- Cantina Jack Style, Pig...
The foolproof marketing plan
Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...
5 critical sales questions every AE needs to know, ask
I wish I could say I was surprised when I go on an ad sales call with a sales rep and they talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk so much? In most cases, it is bad training or fear. Fear of silence perhaps? Mostly fear of not knowing what the outcome of the meeting should be before the meeting begins. They just do not have a playbook to follow. It is sort of like placing 11 football players on the field and telling them to simply go out for a pass. Every now and then you will score a point, but most of the time you get beat by a better team with a plan. I preach a lot about having an ad sales process and holding meetings that win business. Ad sales training is mostly about understanding that there are several ways to win a ball game, but which one will maximize your potential to win?
Why should I buy an ad from you?
What makes you different from every other sales person that walks in the advertisers’ door today? Again
What B2B marketers can teach the rest of us
I recently came back from three inspiring days in Chicago, attending the BMA (Business Marketing Association) annual conference. There were
Use This Simple Technique to Increase Sales
Use this simple technique to add value and increase the size of each transaction.
Beware Of The Golden Child
In a continuing series from expert sales coach Barrett Riddleberger, a group of sales candidates who you might hire, but fail to meet expectations, are identified. These candidates all have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to achieve their sales goals," Riddleberger says. Here is another example of a type of sales candidate you’ll want to avoid.
Keys To Small-Market Success, From West Central Iowa
There's an AM/FM combo in West Central Iowa that has been singled out for its success, in many ways, by Media Information Bureau columnist Ken Benner. These stations have not only achieved perfect scores in alternative broadcast inspection program (ABIP) inspections, but are also fiscally fit and community leaders. Benner recently asked the stations' owner, Mike Dudding, what his secret of his success has been. Here's what Dudding had to say.
Six Things Top Reps Want From A GSM
The top performers among your account executives "leave clues" as to why they are successful, says expert sales trainer Barrett Riddleberger. So, what is it that they crave from their boss? Here are six things Riddleberger says sales reps want to help them achieve their sales goals.