Use newspapers to swim against the tide

The recent Veronis Suhler Stevenson five-year outlook on communications revenues sees the technology challenge as the greater of the two for traditional media outlets like television, radio and newspaper.

The Role of Traditional Media in Social Media Campaigns

Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client

Top 10 Online Revenue Challenges of Radio-TV today and going forward

Hard to believe, but in the broadcast space are still operating its digital business like it did in 1999: build content, get traffic, then sell ad units around that traffic

Planning for back to school opportunities

Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they

Yuppie Paradise Branding (video)

Learn how shifting your focus away from product features and onto customer ego

Ideas clients want from you now

Local direct clients don’t like paying for “spots”. They like paying for ideas.  So, give them ideas they can use immediately and win their...
Michael Rudd

Hot dog stand marketing version of sales: Volume 7

Michael RuddI think your product doesn’t work. You guys have no idea what you are talking about, advertising doesn’t work anymore. We just need to be on social media. You are overpriced and won’t deliver the results that I need, I have no doubt about that. Sales objections. We all get them. Every single day if we are really doing the job that we are expected to do.

Motivating ad sales teams, 4 tips for success

Clearly, sales are an important part of any media business's success, and effective sales begin with skilled and motivated sales team. The first step for motivating your sales team—and ultimately achieving sales success—is to get their perspective on what drives them. One phrase to consider involves the three Ps: People are more Passionate when they are involved in the Process.

TV spots need a ratings system – True 10 years ago and today!

Ten years ago – on March 15, 2004 – Advertising Age published an editorial titled, “TV spots need a ratings systems.” That editorial said: “Eight-five percent of marketers are interested in commercial ratings for TV audience measurement, according to a survey released by the Association of National Advertisers.”

5 Things Successful Managers Do on Joint Sales Calls

Before going on a joint sales call with one of your reps, you need to ask them important questions.

Four Ways To Up-Sell Clients

"Apart from simply asking for more business, the goal is to develop or reinforce your relationship with key contacts in the account."

Has The Bubble Popped For Mobile Video?

Ooyala has just released its Q2 2017 Global Video Index, and there's a glimmer of hope for broadcast radio and TV C-Suiters intent on scraping away at some of those digital ad dollars: Mobile video plays have plateaued after 22 quarters of strong growth, increasing just over 1% since Q1 this year.

Ten ‘Awesome’ Follow-Ups To Get Buyers Talking

"Your sales reps can differentiate themselves by asking great questions," says featured Media Information Bureau columnist Barrett Riddleberger. "However, the art of the follow-up question can really set them apart." With that, Riddleberger offers the following advice, meant for C-Suiters to share with their reps as a guide for improved sales performance.

Ten Great Questions To Ask Your Next Sales Hire

Do you struggle asking good questions when interviewing sales reps? That's a question expert sales trainer Barrett Riddleberger wants you to think about, and answer as best as possible. How so? He presents 10 "powerful questions to transform your hiring process."

Another Huge Week For Auto Insurers At TV

From Flo and friends to the Gecko and an emu, auto insurance specialists love TV. And, the last week saw plenty of spot TV activity from the top brands all competing for consumer attention.