Pandora Creates High Profile Sponsorship for Brita
Always the innovator, Pandora launched a new ad product last week that gave listeners a first listen to the new Dave
32-The Magic Number in Local Direct Broadcast Sales
Despite the economy, life is very good for many radio and TV salespeople in every market. I know because I have met them
Use cornerstone campaigns to build monumental Internet sales
If you wish to make this a monumental year of Internet sales, it is essential that you begin by building it on a solid foundation. It is a lot easier to
Marketing without words: the power of emotional attachment branding
Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at...
Stand by your brand
"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it...
Merrill Lynch launches new radio, TV effort (video)
Bank of America announced 6/4 a new Merrill Lynch Wealth Management campaign, featuring two 30-second television spots capturing the strength and optimism that the...
The Elusive Client You Can Never Close
You've just had a great meeting with a local direct client. The last words you heard from the client were, “That sounds great. I think we can do this." Then, there's silence. What happened? Here's what sales consultant Paul Weyland has to say on the matter.
New Research, Same Results: Radio Still Going Strong
Everyone is entitled to their own opinions, but not their own facts. When comes to radio’s health, there are many unfounded “facts” that are taken as
Marketing or Convincing
While it may appear to be to some I don’t believe that marketing is convincing someone they need what you have. Marketing is about being a human and letting people know that. Marketing is about letting people know about the unbelievable product, venture, idea, or business that you have. Nothing more, nothing less. I think we fall into a realm of confusion at times about what it really is. Marketing is not convincing others that they need you. If you need to work so hard and so tirelessly on your marketing to convince people to buy something you have it’s not the right product.
The essentials of an effective marketing strategy
Marketing is the delicate process by which an organization creates customer value for their product. In simple words, it is the process which involves the production, pricing, placing and promoting of a product in a way that tempts the consumer into acquiring said product.
The Future Of Traditional Advertising
In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?
The Stupidity Of Online Advertising
Local businesses are increasingly turning to digital media to participate in what they believe are cost-effective solutions. Our Editor-in-Chief on Friday morning logged on to one e-mail account that features an ad window, and can easily refute this notion based on the "irrelevant" ads that popped up — including one for a hotel thousands of miles away that can only be explained in a way that makes online advertising "inane" and a waste of money.
The Seven Qualities Of A Great Sales Coach
In this Media Information Bureau column from expert sales coach Barrett Riddleberger, seven qualities he's experienced and observed of great sales coaches are outlined. "Coaching your reps is the primary function of your job," he implores. "It’s the best pathway to achieving the sales quota."
Five Stellar First Appointment AE Questions
"Here's a great post to share with your sales reps," says featured columnist Barrett Riddleberger. This information is also great for use as a coaching tool designed to get sales reps make the most of their first appointment with a potential buyer. "Arm them with these questions to help set them apart."
TV Trends and Consumption: The Global View
The "New On the Air" Conference is a little-known event for U.S. media industry executives. Nevertheless, it is an event that sees representatives from French outfit Glance review TV trends and consumption on a worldwide scale. Research released Thursday at NoTa confirms that "catch-up and preview viewing for television programs can significantly add-up in the ratings."