Marketing News without Marketing Directors
The problem is that most of us are so in love with our own products, that we lack the healthy objectivity required to truly understand a customer's less passionate feelings about what we do.
Five ways your creative is leaking
For broadcasters who worry about advertisers complaining that their advertising “just isn’t working” on your station, here are some simple fixes you can suggest:
Five Great Sales Pro Role-Playing Tips
"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.
‘Super Bowl LV Advertising Gets a 15-Yard Penalty’
Diverse representation matters. That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months. "The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening," says advertising agency executive Louis Maldonado. Why, then, were the Super Bowl LV spots such a letdown?
Watch Out For This Tricky Sales Candidate
Sales coach Barrett Riddleberger often identifies the types of salespeople who fail to meet expectations but always seem to have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to meet their sales goals," he laments. This columns provides one example of why this happens.
Getting The Most Mileage Out Of Your Sponsorship
Simple and effective ideas that will help get more mileage out of your next sponsorship program from a Yankees Radio Network sports marketing pro
Identify Your Influencers
Get atleast five times marketing ROI increase by identifying influencers. Marketing challenge today is more strategic than tactical. Reality: way most companies market themselves and their offerings simply does not connect
PR does not equal press release
Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities
5 Ways Smart Leaders Conduct Accountability Talks With Their Sales Reps
Barrett Riddleberger advises handle accountability conversations
Forecast or Fairytale
There you are buried under a mound of paperwork - your schedule is absorbed by meetings with managers throughout your staff, phone calls, voicemail, email, calendars, spreadsheets – all to try and figure out which lie looks
What B2B marketers can teach the rest of us
I recently came back from three inspiring days in Chicago, attending the BMA (Business Marketing Association) annual conference. There were
10 Ways to Make Sales Training Work
Invest in the continuing education of your sales force
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...
That’s a wrap on your station marketing
A cool marketing tactic that not enough radio and television stations take advantage of are vehicle wraps. There are plenty opportunities for gaining additional...
The Seven Qualities Of A Great Sales Coach
In this Media Information Bureau column from expert sales coach Barrett Riddleberger, seven qualities he's experienced and observed of great sales coaches are outlined. "Coaching your reps is the primary function of your job," he implores. "It’s the best pathway to achieving the sales quota."