Cloud-based archiving is revolutionizing broadcasters’ approach to content. Through archiving, they can leverage their content libraries in much better ways to grow audience loyalty and reduce content spending all at once. By providing a new level of flexibility for broadcasters to add metadata in the cloud, new links can be created between library content and originals, keeping viewers watching long after the credits have rolled on the latest box set.
In this exclusive Media Information Bureau column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.
