Rosemary Ravinal

Be Yourself. It Fuels Authenticity In Public Speaking

How do you integrate the concept of authentic voice and personality into your communication style? How does it affect your ability to establish a genuine connection with your audience? How does it elevate your leadership stature? Public speaking coach Rosemary Ravinal has some ideas to share.

Consumer Ad Avoidance: A Podcast, Streaming and Live TV Problem

The Nielsen 2023 Consumer Survey Report was distributed last week, and the results, based on some 3,000 consumers across the U.S. conducted earlier in 2023, yielded a sentiment about advertisements that undoubtedly deserves the attention of media industry C-Suite executives and CMOs alike.
Rosemary Ravinal

How To Craft the Perfect Holiday Speech

"You can't afford to wing it no matter if you are the boss, a department head, or a team leader charged with delivering the remarks," public speaking coach Rosemary Ravinal says about holiday speeches and toasts. Here are ways to craft the perfect holiday speech that she says will leave your colleagues feeling warm and festive.

Interstate Population Movement Since 2022: A Census Bureau Update

The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and 2022, increasing from 18.8% to 19.9%.
Catherine Gonzalez Pack

How Broadcast Media Services Partnerships Can Yield Success

As media leaders seek ways to reach and retain audiences and secure long-term business success, broadcast media services partnerships have become key for getting access to the innovation that they need to tap into new audiences and increase visibility in a competitive market while optimizing ROI, notes LTN executive Catherine Gonazlez Pack.

AEI To FCC: ‘Scrap the FCC’s Indecency Regime’

The nonresident senior fellow for Technology Policy Studies at the conservative-leaning American Enterprise Institute wants the Commission to kill its live broadcast indecency and profanity regulatory policy. His comments came in response to a November 11 live post-game interview with the fill-in coach for the University of Michigan football team.
Rosemary Ravinal

Tips For Becoming a Better Speaker In 2024

No matter where you are on your journey as a public speaker, there’s room for improvement, says veteran public relations professional and public speaking coach Rosemary Ravinal. In this column, the Miami-based thought leader offers tips based on prior submissions on how to tackle public appearances across 2024.

For U.S. Hispanics, Viewer Dissatisfaction High On News Coverage

How does the news media portray the U.S. Hispanic community? What does this consumer group have to say about the number of reporters who are Hispanic or Latino? A just-released Horowitz report offers some sobering statistics as to the work broadcast news still needs to do to win over this audience.
Rosemary Ravinal

Ways To Keep Your ‘Imposter Syndrome’ In Check

A coaching client told public speaking coach Rosemary Ravinal last week that she feels like an imposter. How so? The C-suite-level executive felt unsure of her expertise when asked to deliver a keynote at an industry conference. Simple reassurance of her expertise and intensive practice made her speech successful.
Rosemary Ravinal

How to Speak Confidently Without Memorization

It could happen to anyone: You've blanked out on parts of that memorized speech, right in the middle of delivering it to an audience. If you’re going to take your public speaking seriously, public speaking coach and PR veteran Rosemary Ravinal tees up several ways to deliver a great deal of info without remembering it all.
Woman Using Her Smartphone While Taking the Picture the Forest

The Teen Social Media Obsession

A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.
Rosemary Ravinal

Essential Tips for Maintaining a Healthy Voice

Whether your work requires you to speak often, or you’re someone who simply wants to maintain a strong and clear voice, taking care of your vocal toolbox is crucial. In this column, Rosemary Ravinal offers seven indispensable tips for preserving and enhancing the health of your voice.

Understanding The Use of Spanish Among U.S. Latinos

Just how proficient are Latinos when it comes to en español conversation?  The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.
Money

How Often is the Wrong Ad Creative Served?

That's a question tackled by Claravine and Advertiser Perceptions in a new survey of advertisers who spend upward of $50 million annually. The goal was to understand how they manage their marketing data.  One key finding could bring a boost to traditional media: Advertisers estimate that the wrong creative is served to the wrong consumer roughly 25% of the time.

Are American Consumers Tuning Out The News?

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a newly released study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."