Media Info Bureau

Generative AI adoption surged in early 2025, reflecting a significant shift in how organizations are integrating this technology. This transpired despite challenges that impact project success, new research from S&P Global Market Intelligence reveals.

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends. Why marketers should invest in this consumer group is the focus of a new report from Nielsen released under the direction of SVP of Diverse Insights & Intelligence Stacie de Armas.

With first quarter 2025 earnings results coming in the next few weeks, Senior Analyst Robert Fishman and the MoffettNathanson team revisited its financial forecasts. Why? They wished to consider "how such a bleak economic backdrop might affect our coverage universe." Here's what they came up with.

Video consumption will continue to transition from traditional pay TV networks to streaming platforms in 2025, which will pressure linear TV networks in the U.S. That's a key finding from Seth Shafer, Senior Research Analyst at S&P Global Market Intelligence, offered in a 2025 Trends in Global Media report.

Some 700 marketing professionals have chimed in on consumer, advertising, and media trends for the first half of 2025, and Mediaocean is now presenting them in an ad outlook report that is steeped in digital and connected TV suggestions. Does this leave linear media out in the cold? 

What’s in store for the Media & Entertainment sector as we head into 2025? The just-released S&P Global Ratings 2025 Media & Entertainment Industry Outlook examines the sector’s risks, opportunities, trends, credit quality and outlook. Naveen Sarma, who oversees U.S. media and entertainment for S&P Global Ratings, chimes in.

Access to latest music and live updates is driving market growth for Radio on a worldwide level. But, there's a caveat — the upward momentum comes with a trend toward online radio services, a newly released study from U.K.-based Technavio finds.

Is it an existential threat to broadcast radio and TV, or is it a potential investment or partnership opportunity? New data from Pew Research Center suggest either may be of consideration, as nearly 40% of young adults queried say they get news from influencers on social media.

Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.

A 2016 communiqué to the incoming Trump Administration from the MMTC suggested the creation of a “Glide Path” for AM radio station owners that preserves minority ownership following AM's end. Is the MMTC crafting a similar letter outlining "imperative actions" the White House must consider come 2025?

Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop.

Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the findings of interest to broadcast media executives are this demographic's top tech and social media choices.

The secret to successful public speaking starts with organizing your message, says public speaking coach Rosemary Ravinal. "You can dazzle an audience with stellar delivery abilities but without structured reasoning, your talk will fail to impact them in ways that matter," she says in this column.

A PhD student in the Department of Communication at University of California Santa Barbara, along with her research team, in February 2022 published a scholarly article that examines the role of Radio in a crisis. We are pleased to revisit this piece in the wake of both Hurricane Helene and Hurricane Milton.

Hispanic Heritage Month 2024 takes place during a pivotal U.S. election season. To better understand the sociopolitical concerns of Hispanic consumers of voting age, Horowitz Research has released new findings on consumer attitudes toward news representation on current events.