WARC: Big Tech Quartet To Get More Than Half Of All Ad Dollars
With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.
Timeless Quotes to Motivate Your Speaking
How will AI affect the ability of people to communicate on a human level? It's a question public speaking coach and veteran public relations executive Rosemary Ravinal tackles by offering some her favorite quotes. They provide insights, she says, into the essence of public speaking and its role as the foundation of leadership.
Is Voice-Controlled Music Video The Newest Industry Threat?
With CES 2024 set to begin across Las Vegas, a celebrity-backed music service launch linked to Smart TV brands has captured the attention of many industry observers wondering if it is the second coming of MTV, or yet another "share of ear" taking consumers away from Radio?
Parks: Legacy Pay-TV Companies’ Struggle Persists
It's no secret that heritage MVPDs offering cable television service packages to customers continue to lose subscribers to streaming video services. But, just how many internet households have only a pay-TV service and don't use a streaming platform? Very, very few of them, a newly released study from Parks Associates finds.
The U.S. Population, As 2024 Begins
As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.
How Radio Can Capitalize On Listener’s New Year Resolutions
Do you have a New Year resolution? If not, think about your listeners. Many do, and even if they don't hold to their promises, radio is still empowered to profit from them. How? Here's some food for thought from the RBR+TVBR archives that could still help a few years later ... unless, of course, dieting and exercise are your New Year resolution.
Reducing AI Risk in Political Advertising
Efforts to reduce risks posed by artificial intelligence in political advertising expose deeper flaws in electoral advertisement regulation, says American Enterprise Institute (AEI) nonresident senior fellow Bronwyn Howell.
Public Speaking by the Numbers
In this column from Rosemary Ravinal, "a potpourri of numbers about oral communication" is offered. Some underscore just how important public speaking is to humanity, she says. "Sort through this assortment and see where you can put some of these lessons into practice to improve your own speaking."
The Virtual Newscast: Future Worry Or Sci-Fi Fodder?
With much conversation about generative artificial intelligence allowing radio stations to have "hosted" air shifts via a ChatGPT platform, a nascent tech company is promoting how it can produce a newscast for television — or any streaming platform — fully synthetically. Should TV industry leaders fret, or laugh?
Teens And Social Media Use: What’s Hot Or Not?
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a new Pew Research Center survey of U.S. teens.
Twenty ‘History-Making’ Women In The News Honored
WMC’s “Women of Color in U.S. News Leadership 2023” focuses on women in legacy print and broadcast news as well as the fast-growing digital news sphere and details their approaches for creating more inclusive newsrooms, expanding definitions of news, attracting new audiences, and, consequently, increasing the bottom line.
Be Yourself. It Fuels Authenticity In Public Speaking
How do you integrate the concept of authentic voice and personality into your communication style? How does it affect your ability to establish a genuine connection with your audience? How does it elevate your leadership stature? Public speaking coach Rosemary Ravinal has some ideas to share.
Consumer Ad Avoidance: A Podcast, Streaming and Live TV Problem
The Nielsen 2023 Consumer Survey Report was distributed last week, and the results, based on some 3,000 consumers across the U.S. conducted earlier in 2023, yielded a sentiment about advertisements that undoubtedly deserves the attention of media industry C-Suite executives and CMOs alike.
How To Craft the Perfect Holiday Speech
"You can't afford to wing it no matter if you are the boss, a department head, or a team leader charged with delivering the remarks," public speaking coach Rosemary Ravinal says about holiday speeches and toasts. Here are ways to craft the perfect holiday speech that she says will leave your colleagues feeling warm and festive.
Interstate Population Movement Since 2022: A Census Bureau Update
The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and 2022, increasing from 18.8% to 19.9%.