Media Info Bureau

Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop.

Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the findings of interest to broadcast media executives are this demographic's top tech and social media choices.

The secret to successful public speaking starts with organizing your message, says public speaking coach Rosemary Ravinal. "You can dazzle an audience with stellar delivery abilities but without structured reasoning, your talk will fail to impact them in ways that matter," she says in this column.

A PhD student in the Department of Communication at University of California Santa Barbara, along with her research team, in February 2022 published a scholarly article that examines the role of Radio in a crisis. We are pleased to revisit this piece in the wake of both Hurricane Helene and Hurricane Milton.

Hispanic Heritage Month 2024 takes place during a pivotal U.S. election season. To better understand the sociopolitical concerns of Hispanic consumers of voting age, Horowitz Research has released new findings on consumer attitudes toward news representation on current events.

First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.

Are issue ads entitled to the Lowest Unit Rate? Is the broadcaster exempt from liability for false statements? Must the broadcaster allow opposing views on its air? Many think the answers to these questions are "Yes." Think again, veteran Washington, D.C. attorney Gregg Skall says in this classic column.

Given the growth of AI-generated news opportunities for broadcast media, it was only a matter of time before concerns regarding bias in the reports emerged. Now, a University of Florida research team has investigated whether AI-generated news is any more, or less, biased than human reports.

A newly released report on local news from Pew Research Center finds that more Americans get news and information about crime than any other local topic except the weather. But how they get that news — and how they react to it — varies widely.

A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That's a key insight from a fresh look at Connected TV use and preferences courtesy of LG Ad Solutions. 

Having access to Asian-language and international content is an important consideration when making subscription decisions among Asian American homes. That’s the top takeaway from Horowitz’s latest annual report on a diverse and affluent consumer group.

Marketers seeking to reach as many Adults 18-34 as possible through an advertising campaign may wish to focus their media buying efforts on both over-the-air and streaming television. That's the finding from a newly released analysis from MRI-Simmons and the Go Addressable trade association.

Some two-thirds of TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, a new Horowitz Research report on the state of media, entertainment and technology that focuses on viewing habits finds. Four FAST networks stand out in the study.

A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it. 

While television continues to be primary media used by Asian Americans, it is now being driven by a-la-carte streaming services over conventional, linear TV. That's a key finding from a newly released study of the Asian American consumer landscape from multicultural marketing firm PCA.